When designing a new website, focusing on the user’s experience (UX) should be one of first tasks in the planning process. UX is how the user interacts with your website, how they go to different pages, how they know when an element is a link and how intuitive the layout of the site is overall. Let’s look at some key aspects of UX from a marketing agency perspective.
Respect your customers’ time
Everyone knows this saying. It’s important that your audience enjoys using your website – free of frustrations. In this day and age, everyone wants to be quick and efficient, if your website doesn’t deliver, it will fall through the cracks.
User satisfaction is an integral part of your business’s success. For example, you want customers to be happy when visiting your physical store (if you are a brick and mortar business). This should be the same as your website. If the website doesn’t fulfill the user’s needs, they will look for another company. Your audience should be a priority. Always.
Customer satisfaction is a crucial part of maintaining a loyal customer. When you ensure that the navigation structure on your website is clear for your users, they will know that the company took the time to provide the best experience for their clients.
Consider people with disabilities
When you design your website, ensure that it meets your audience’s needs, including people with disabilities. Here are some tips:
- Provide “alt” tags on your images (for those with visual impairments)
- Check the colour contrast against your text to your background (for those who are colour blind)
- Make your website accessible by using the “Tab” key (for those with mobility issues)
Lessen the confusion
When preparing the user’s experience ahead of time, you can prevent confusing users when the site is launched. With thorough testing, you will be able to gather data where common mistakes can be found and resolve them. You can predict their next move and modify the page to make it easier for your audience.
Having a clear idea for the page structure and how it can benefit the users is an important step in the web design process. Maybe your website looks beautiful and clean, but it’s difficult to know where to start. Fixing these issues, in the end, will be expensive since a team will have to go through the code, familiarize themselves and fix the problems. So, do it right the first time, and consider your customers’ needs off the bat!
How do you know if your website has a UX issue? You can use tools such as HotJar to pinpoint where your users are abandoning your site. Google Analytics is also a useful tool to check on your bounce rates and most-visited (or ignored) pages. If there is a trend, there may be a problem with the page or your website’s navigation overall.
Did this article provide a fresh perspective? Is your website in need of a refresh?
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