How Our Marketing Agency Keeps Track of Your SEO

Google “SEO tools” and you’ll be bombarded with millions of results promising all-in-one solutions to your SEO problems. You’ll find lists of 20, 40, 60 free SEO tools that are “easy to use,” and that “get results fast.” Wow⏤60 tools? If you were to spend one hour researching and reviewing each one of these, you’d be busy until well into next week. Our marketing agency has put together this quick guide of the tools we use to keep track of our clients’ SEO progress. The good news here is that our marketing agency has already done the research and found out what works so you don’t have to. 

Why are SEO tools necessary?

One of the great benefits of digital marketing is that it’s measurable. You can put out an ad online and track exactly how many people saw it and how many people clicked on it, along with gaining tons of other data.

When it comes to SEO, it’s critical to know how well your site is performing on Google SERPs. If your site appears after the first page of Google, it’s unlikely that your target audience will find you, and you’ll miss out on some incredible opportunities. 

Our Marketing Agency’s Favourite SEO Tools

To keep track of your SEO progress, our marketing agency uses the following tools.


SEMrush is a delightful tool our marketing agency uses for site audits, keyword research, position tracking, site visibility, competitor research, and much, much more. 

Since there is so much that SEMrush does for our marketing agency, let’s review some of the main points. 

Type in your domain on SEMrush for some sweet SEO data!

Keyword Research

When building your website and creating content, it’s critical to focus on SEO keywords. This is one way that Google recognizes what your site is about, and matches it with user search queries. With SEMrush, we dive into which keywords have a balance of high search volume and low competition. These are the keywords that will help you rise to the top of Google SERPs. 

SEMrush will also tell our marketing agency about your top-performing organic keywords⏤and these may be different from your primary keywords. This insight helps our marketing agency create some incredible content that will be sure to show up high on Google SERPs. 

Position Tracking

Our marketing agency tracks keywords to see any Google SERP fluctuations on a day-to-day basis. It also tells us which content (a blog, product page, something else?) is associated with which keywords. Isn’t it nice knowing if your content marketing strategy is working? Yes, yes, it is.

SEMrush lets us track your organic keyword trends over time to see if your marketing strategy is working. 

Organic Traffic

SEMrush isn’t the only tool that can tell us how much of your traffic is coming from organic sources. However, it gives us some additional metrics like search volume per month, traffic percentage generated by each keyword, keywords recognized on each page, and more. SEMrush also predicts future organic traffic trends. 

Google Analytics

Google Analytics (GA) is necessary for measuring SEO success. If you want to know how well you’re performing on Google, why not go straight to the source?

Our marketing agency uses GA to track organic traffic, user behaviour, and conversions. 

Our marketing agency uses GA to find out the following:

  • How much organic traffic does your site generate?
  • Which pages generate the most organic traffic?
  • When is your target audience the most active?
  • Which pages keep users engaged, and which ones have high bounce rates?
  • Are organic users converting into customers?
  • What content does a typical user check out when they visit your site?

And it gets way more in-depth. This is just a brief overview of some of the data our marketing agency uses to track your SEO. 

Google Search Console

Google Search Console is lesser-known than Google Analytics, but it’s just as useful. 

Search Console tools and reports help measure your site’s search traffic and performance, fix issues, and make your website shine in Google Search results. – Google

Our website design team uses Google Search Console to ensure your sitemap can be read by Google. This is imperative if you want to show up on Google’s SERPs. The platform also detects errors in your website, and offers solutions⏤for example, it would tell you whether your font size is too small to be read on mobile. Also, similar to SEMrush, it tells our marketing agency which search queries are bringing users to your site, which is great for some extra keyword research. 

The Bottom Line

There are tons of SEO tools out there, but what’s important is knowing how to use them. You can learn to use these tools yourself to see if your SEO efforts are paying off, or contact our marketing agency, and we’ll do it for you! 

Did this article provide a fresh perspective? 

Did this article strike a chord with what’s going on in your organization? Do give us a shout at 604.559.7509 and set up a discovery meeting. We would love to see if we can help.

Or, stop by our marketing agency in Vancouver⏤we always have chocolate!