Cucumber Marketing was founded in 2008 with one goal in mind: to help businesses grow with clarity, purpose, and intention.
Over the years, we’ve seen the marketing industry evolve—from the early days of SEO and PPC, to the rise of social media, and now the integration of AI. Through it all, we’ve adapted. Not by chasing trends or gimmicks, but by building strong foundations that help our clients stay focused, consistent, and prepared for what’s next.
We’re not here to offer marketing hacks or what’s “hot” right now. We’re here to help you build marketing systems that work for your business—so you’re not reacting to every new thing, but moving forward with confidence despite the trends.
Since 2008, we’ve worked with clients from many industries: real estate, medical, education, mining, engineering, home services, legal, IT, retail, and CPG. And here’s what we’ve learned: great marketing doesn’t start with tactics—it starts with a business conversation that is centred not around how things should be, but rather how they could be. Curiosity is our superpower.
Ready to grow?
Whether you’re scaling, rebranding, or just ready to stop guessing, we’re here to help you prioritise what matters most, align your marketing with your business goals, and grow—on purpose.
Your Team
Cucumber Helen
A.K.A. Director of Freshness
Helen brings over 20 years of marketing expertise and business acumen. With a strong focus on clarity and consistency in communication, proactive planning, and purposeful marketing, Helen is known for her ability to keep an eye on both the ‘trees and the forest’ when it comes to serving our cool clients. Whether through marketing strategy and coaching or ongoing marketing support, helping our clients achieve their business goals is what this is all about. Helen is deeply passionate about productivity, efficiency, and all things growth (and purpose), so don’t be surprised if she asks about your yearly goals or your favourite planning system.
Cucumber Shazia
A.K.A. Marketing Coordinator
With a strong foundation in Communications, Digital Marketing, and Public Relations, Shazia is dedicated to helping our cool clients excel in the ever-evolving world of social media. At Cucumber, her role revolves around content creation and ensuring that our messaging shines on various social media platforms. Shazia’s passion lies in crafting captivating content that not only captures attention but also fosters genuine engagement.
Cucumber Matthew
A.K.A. Senior Web Developer
As a Senior Web Developer, Matthew brings over 20 years of experience and expertise in developing beautiful and smart websites that help our cool clients grow online. Matthew first joined Cucumber in 2017, leading our web development work for cool clients like Robson Street Business Association (the best shopping destination in Vancouver, in our opinion) or Sepro Mineral Systems Corp, a multi-site rebrand project helping our client to bring consistency to their online presence as they grew and acquired more companies. With an eye for intentional design, clever functionality, and down-to-business communications skills, Matthew excels in creating websites that help our cool clients grow in a meaningful and effective way.
Cucumber Jordan
A.K.A. IT and Website Admin Support
With over 20 years of experience in the IT field, Jordan has been a part of the Cucumber team since its inception in 2008. Jordan ensures that our cool clients’ websites run fast and securely. With a keen eye for detail and a love for smart processes, Jordan brings his passion for a holistic approach to IT – always focusing on the (business) problems that need to be solved, not just the (IT) symptoms.
Cucumber Yana
A.K.A. Designer & Visual Storyteller
With over 15 years of experience as an Art Director, Photographer, and Graphic Designer, Yana brings creative ideas to life through compelling visuals. Known for her high standards, reliability, and ability to thrive under pressure, she loves crafting innovative solutions that help our cool clients stand out. Yana’s passion lies in telling stories through every detail, delivering projects that are both creative and on time.
What do we like to chat about?
Can you guess? Drag each interest to match with our headshots!
