Have you started thinking about how to refresh your brand in 2019? If a website redesign is a part of your marketing strategy for the new year, here are some steps you will want to keep in mind before starting your project.
Every marketing agency has their workflow when it comes to web design. There are some stages, however, that cannot be skipped. Let’s demystify website design process starting with content strategy and UX.
What is UX?
UX is the process of enhancing user satisfaction with a product by improving the usability and accessibility provided in the interaction with the product.
UX is not a web design term. Everything, from your office chair to your kitchen table, had gone through the process of UX when it was first created.
Interaction design, visual design, information architecture, user research, and other disciplines are all a part of UX.
When it comes to web design, since one of the main goals of your website is to communicate the benefits of your business to your customers, information architecture takes center stage in the process of UX. And this is precisely what the first step of web design is – to research, discover and organize information, so it is accessible to your customers in the most beneficial manner.
When we work with our clients on UX, content strategy plays a significant role in the overall process.
Here are some of the areas we explore.
- Target Audience
- Buyer Persona
- Main Offering
- Main Messaging
- What do we want each buyer persona to do on each page
- What do we want them to think on each page
- What are our business goals for each page and each interaction
Once we know what the above parameters are, then we can start exploring the best ways of grouping and presenting information on the website for each buyer persona.
What about your current website? Does it cover all of the points above? Is the user journey clear and purposeful? Let us know if you wanted to chat about your website’s UX! Call us or stop by our marketing agency in Vancouver – we always have chocolate!