When someone says “Search Engine Optimization” what instantly comes to your mind? Page rank, robots, crawlers? We hope that after reading this article, the first thing that pops in your head is “content.”
Don’t Work for Google. Let Google Work for You.
Remember this: Google works for the user, which in this case are your potential customers. What do YOU want to find when you’re searching on Google? Think about that for a second.
Lots of SEO articles talk about the best way to “please” Google’s algorithm. But in the end, it’s not about meta tags, keyword density or other SEO jargon. It’s about fresh, engaging content that your customers actually want to read. It’s all about the quality of your content. And you’ve already heard that: content is king, but how do you actually create good content?
What is Quality Content?
So what’s “quality” content and how do you create it?
Here’s a quick checklist for you to follow when you are writing:
- Keep Content Topical. New things happen every day. Don’t talk about something that people already know, unless you’re putting a new spin to it. Use Google Trends to see what people are talking (and searching on Google) about. Can you contribute to the topic?
- Keep Content Fresh. Keep the freshness of your copy in line with your own content. Ask yourself: “If Google read my post today, would it be disappointed that I’m saying the same thing as last week?” Provide new content to your readers.
- Create Engaging Posts. Not all posts are engaging, but almost all engaging posts are structured. Use titles & headers, spread out your formatting, segment your post with pictures, videos, quotes, ask questions and use interlinks. Make it interesting to read, add multimedia and supporting facts for you readers to snack on.
- Use Your Brand. Remember when Luke Skywalker used “The Force” to guide the shot from his X-Wing fighter to blow up the Death Star? Your brand should be the guiding force for everything you write. It drives you in the right direction. Remember, your audience is reading your content because it comes from you, so you have to give them reason to love your brand. Be quirky. Be cool. Be your brand.