Repeat Diagnostics mobile-friendly website

Freshly Done: RepeatDx

RDX Facebook Cover

The New Year brings new things to be grateful for and to be proud of. Just like one of our most recent projects – Repeat Diagnostics. This Freshly Done project, similar to many of our clients, challenged and taught us so much that we’ve decided to turn this into a regular blog post category with a little twist. Every month we will be posting a recently completed project, sharing with you a few interesting facts about the company, about our learnings, and how we all grew together. After all, this is what it’s all about – learning and growing, professionally and personally. Together. So, here we grow!

Project Scope: Website Design + SEO

Who they are: RepeatDx is the leading clinical laboratory specializing in telomere length testing and analysis.

What was cool about this project:  

The coolest part of this project was to work with the scientific team, who are not only PhD-smart, but are also the people of such an unusual and noble trade (telomere testing related to cancer research).

Did you know?

Telomeres are tiny “caps” (at the end of our DNA strands) which shorten as we age. An interesting thing is that telomeres also shorten as a result of stress, smoking, obesity, lack of exercise and a poor diet. So to speak, telomere length represents our biological age as opposed to our chronological age.

I personally have never heard of telomeres before. Something I definitely now keep in mind, as part of those refreshed New Year’s resolutions. 😉

The process

The neat thing is – we are geeky in our marketing field, and they were geeky in their medical field, so it was fun to collaborate on the project and to bring all of their expertise, and make it accessible to their clients through their freshly redesigned website. So this is why every marketing, web design or branding project is a true collaboration. Only through a team work can we achieve amazing results together.

What we learned with this project

This is a great examples of where design is not only how it looks, but what function and meaning it delivers. Pictures deliver your message louder than words ever could. Just like when we were choosing a cover photo for RDx’s homepage design:

DNA Graphic Image

This picture looked clean and beautiful, it translated the purpose of the business ( i.e. related to DNA research). However, what we didn’t know was that the way how DNA actually twists is the opposite from how it was presented on the picture. This is not critical information to you and I, but to a medical professional who is in the field, this photo would stand out as an incorrect image of a very serious matter. Apparently, this is a very common mistake designers make when working with DNA pictures.

RepeatDX Website Banner

Needless to say, we had the proper image rendered for this particular project. This Freshly Done project was a refreshing one for us, that’s for sure!

Stay tuned for more fresh learnings next month. Happy Learning!

P.S. Check out this project in our portfolio for more >