We started in 2008 as a full-service marketing agency, eager to make a difference for small businesses. As we grew, we naturally shifted focus to working with larger, more established brands—those big, recognizable names that look great in a portfolio. And while we’ve loved creating standout campaigns for those big clients, we noticed something along the way: the unique joy and impact of working with owner-operators and small business owners.
Small business owners bring something special to the table. They’re hands-on, passionate, and deeply connected to their businesses. Yet, in the marketing world, they’re often overlooked in favour of chasing bigger accounts. After 16 years in the industry, we’ve realized that helping owner-operators is not just rewarding—it’s where we make the most difference. Now, we’ve come full circle, returning to our roots with a renewed focus on empowering small businesses to succeed.
What’s in a name? Cucumber Marketing is named after the humble cucumber—not fancy like a mango or a tomato, but essential, down-to-earth, and full of nutrients for growth. Great growth takes time—it’s messy, starts with a seed, and requires the right care to flourish.
Grow with us! 🙂
Ready to grow?
Marketing shouldn’t take you away from running your business—it should fuel your growth. We don’t just do the work for you; we equip you with the knowledge and systems to stay in control of your marketing while keeping your focus where it matters most—on your business.
Your Team
Cucumber Helen
A.K.A. CEO + Senior Marketing Strategist
As the CEO and Senior Marketing Strategist, Helen brings over 20 years of marketing expertise and 15 years of business acumen. With a strong focus on clarity and consistency in communication, proactive planning, and purposeful marketing, Helen is known for her ability to keep an eye on both the ‘trees and the forest’ when it comes to serving our cool clients. Whether through marketing strategy and coaching or ongoing marketing support, helping our clients achieve their business goals is what this is all about. Helen is deeply passionate about productivity, efficiency, and all things growth (and purpose), so don’t be surprised if she asks about your yearly goals or your favourite planning system.
Cucumber Shazia
A.K.A. Marketing Coordinator
With a strong foundation in Communications, Digital Marketing, and Public Relations, Shazia is dedicated to helping our cool clients excel in the ever-evolving world of social media. At Cucumber, her role revolves around content creation and ensuring that our messaging shines on various social media platforms. Shazia’s passion lies in crafting captivating content that not only captures attention but also fosters genuine engagement.
Cucumber Gabriel
A.K.A. PPC Specialist
Gabriel, a PPC expert with over five years of experience, was inspired by his childhood love for detective work. This passion makes him perfectly suited to the role of PPC specialist, where he excels at uncovering trends and connecting the dots in complex data. Known for his meticulous approach, Gabriel knows how to transform even small PPC budgets into a growth opportunity for our cool clients.
Cucumber Matthew
A.K.A. Senior Web Developer
As a Senior Web Developer, Matthew brings over 20 years of experience and expertise in developing beautiful and smart websites that help our cool clients grow online. Matthew first joined Cucumber in 2017, leading our web development work for cool clients like Robson Street Business Association (the best shopping destination in Vancouver, in our opinion) or Sepro Mineral Systems Corp, a multi-site rebrand project helping our client to bring consistency to their online presence as they grew and acquired more companies. With an eye for intentional design, clever functionality, and down-to-business communications skills, Matthew excels in creating websites that help our cool clients grow in a meaningful and effective way.
Cucumber Yana
A.K.A. Art Director
Yana’s professional expertise encompasses a dynamic blend of photography, videography, and creating compelling social media assets, all geared towards helping our cool clients tell their unique stories. With a background rooted in visual storytelling, Yana excels in crafting images and videos that capture the essence of a brand, engaging audiences and conveying powerful messages.
Cucumber Jordan
A.K.A. IT and Website Admin Support
With over 20 years of experience in the IT field, Jordan has been a part of the Cucumber team since its inception in 2008. Jordan ensures that our cool clients’ websites run fast and securely. With a keen eye for detail and a love for smart processes, Jordan brings his passion for a holistic approach to IT – always focusing on the (business) problems that need to be solved, not just the (IT) symptoms.
Cucumber Bethany
A.K.A. Content Creator
Trained as a writer and editor, Bethany brings over ten years of content creation experience to our cool clients. Her background extends to various industries including B2B and B2C work. Whether it’s weaving engaging blog posts, creating standout social media copy, or developing persuasive marketing materials, Bethany’s passion for the written word shines through in every project. Specializing in copyediting, and social media strategy she ensures that every piece of content not only informs but also inspires and connects with its audience.
What do we like to chat about?
Can you guess? Drag each interest to match with our headshots!