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At Cucumber, one of the services we offer includes creating and maintaining a social media presence for our clients. You may already be aware of the importance and benefits of having a social media presence for your company, but if you weren’t aware, here’s an interesting statistic to consider: there are now more than 4.2 billion active social media users across the globe. That’s almost half the world’s population. A social media presence provides a fast, inexpensive, and effective way to reach this large population. Having a social media presence is so important, especially today.
If you’re curious and want to explore what our marketing agency can do for you, let me walk you through our process of how we work collaboratively with our clients to provide value to their social media platforms.
Let’s say your company already has existing social media accounts, but maybe sharing content on them is on the back burner since it doesn’t seem like a priority to you. Here’s where we come in.
We usually begin with doing a social media audit of your company Doing a social media audit is important for benchmarking purposes. We look for new opportunities to enhance your social media presence and find gaps and inconsistencies in communication so that your target audience can get a clear vision of what your company is about and what is being communicated. This means that we do a thorough investigation into what sort of content you already have on your accounts and what we should continue sharing. We also look at your company’s competitors and see what they post about on social media to give us more insight into your industry. Social media strategies vary for all our clients and are created with their specific industries and goals in mind.
Next, we share our findings and ideas with you, get your thoughts, and discuss any ideas you may have. We choose to have this collaborative approach because you know more about your business and industry than we do. By working together, we combine our marketing expertise and your industry expertise to create an authentic and intentional experience for your customers on your social media platforms.
We also discuss what social media platforms your business would benefit from being on, depending on who the business is trying to reach. LinkedIn would be a great platform for your business if you’re trying to reach other companies and business professionals. If you’re in the creative industry, perhaps you’re a designer, then Instagram would be a great platform for your business. There is no harm in trying new platforms, especially if it aligns with your company’s goals and what you’re trying to accomplish.
Once we finalize the type of content for your company’s social media, we create cards and copy for it. We have our own internal approval process that takes place, where we discuss posts and modify them ‘till we feel satisfied to share them with our clients.
Working with an agency means that more than one person is involved in the creativity of your company’s content. Ideas are discussed behind the scenes, and as marketers, we stay on top of trends too. Which means your content will be relevant and timely. We then send you, our client, the completed editorial calendar for review and approval. This is all done a month in advance, so we’re ready to go with social media posts at the beginning of the month. We are a flexible team and work with our clients, which means that there is always room to add fresh content during the month of posting, especially if it is time sensitive and relevant content.
This flow of sharing social media ideas and working on the editorial calendar then continues, and we work collaboratively with our clients to ensure they’re happy with the content we’re putting out for them and that we’re staying up to date with what’s happening in their industry, as well as internally. We’re a digital marketing agency, but we also become your marketing team.
Have any questions?
If you have any questions about creating a social media presence for your company, reach out to our digital marketing agency located in downtown Vancouver. We would be happy to discuss this with you further!