I know, I know. A blog about whether to use services provided by a marketing agency, written by a marketing agency. Maybe we’re a bit biased, but realistically, this is a question that a lot of businesses have asked themselves: should we hire an in-house marketing team or outsource it to an agency? While there are pros and cons to whatever you decide, it’s essential to evaluate your strengths and needs before determining what works best for your business. If you’re thinking about going with a marketing agency, here are three things you can look forward to:
Expertise & Diversity
As a marketing agency in Vancouver, it is our job and responsibility to be fluent in the language of marketing and stay up-to-date with the most important news, trends and strategies to ensure the success and longevity of your business. We breathe, eat and dream marketing every single day. You have a diverse team of experts and can take advantage of many specialized services that agencies offer: SEO, pay-per-click advertising, email marketing, web design, illustration, copywriting, and so much more.
Tools & Software
Agencies are usually the first ones to jump on the latest marketing technologies. These tools help with tracking, managing and optimizing performance as well as provide clean and easy-to-read reporting. We have already tested and invested time finding the best tools to support all of our clients’ needs. All the headaches with learning new technology are gone, and the cost of using this expensive software is already baked into the agency fees!
The question that all businesses will probably focus on is: will the benefits of hiring a marketing agency outweigh the costs? Let’s break it down:
The price depends on your needs. For instance, it could cost your business about $1,000-$2,000 per month to receive various marketing services (from Google Ads, Social Media or SEO) from a digital agency. Hiring one in-house Marketing Specialist will cost you an average salary of $50,000 per year. With an in-house team, unless you have the budget to hire a robust team of marketers who can cover many marketing disciplines, you may have to limit yourself. Hiring an entire team is expensive and if you plan to hire one multi-talented marketer who has skill sets in every specialty, it’s probably going to be a complicated recruitment process. Don’t forget to consider the time to onboard, salaries, benefits, culture fit and possible turnover!
Another cost-benefit of an agency is scalability. Marketing agencies can respond better and quicker to any adjustments to advertising budgets during peak or slow seasons. In contrast, businesses would still need to pay employee salaries regardless of slow seasons.
Choose The Right Agency For Your Business
We’re always thinking of fresh ideas for our cool clients. If you’re still wondering if going with an agency is right for your business, it doesn’t hurt to ask. Contact our marketing agency in Vancouver. We’re always available to help!