Three Ways Consistency Impacts Your SEO

There are hundreds of factors that affect your website’s SEO, factors like meta descriptions, links, keyword usage, page load speed, and much, much more. All of these can help improve SEO, but only when they’re working together consistently. Imagine that all of these factors are like rowers on a rowboat. If the rowers are all facing the same way and working in sync, then the boat will move steadily up the SERP stream! 

You can almost hear the consistent “stroke, stroke, stroke” in your head, can’t you? 

However, if your rowers are pointed in different directions, you’re probably not moving anywhere. Rowers will be pulling in opposite directions, effectively cancelling each other out. Users and search engines get confused, and this causes your site to be pushed down the Google rankings. At our marketing agency, we work to improve your SEO by ensuring that all your rowers are working together consistently to move you in the right direction!

Here are a few key areas where consistency can help in your SEO efforts for success. 

Consistency with Keywords

Your keywords are one of the main links between a user and your content. 

When somebody types a search query into Google, the search engine scours the web for relevant pages. One of the ways that Google identifies what pages are all about is by recognizing specific keywords. If you want to show up for certain search results, your website’s content and metadata must include these specific keywords.

What This Means for You

Performing SEO keyword research will help you identify the best keywords to target for your business. This will give direction to the copy on your website as these keywords can then be sprinkled throughout various areas⏤and we don’t just mean in the body paragraphs of blogs here. 

You’ll need to include your keywords consistently in the following spots:

  • Header tags
  • Meta descriptions
  • Meta titles
  • Image alt tags
  • Anchor text
  • URL slug
  • Body paragraphs

Using keywords consistently will help search engine crawlers index your site and present them on SERPs for that particular topic. 

Now that you’ve got all these keywords helping your rowboat move in one direction, it’s time to talk about publishing content consistently. 

Consistency with Content

Publishing and updating your content consistently is important for staying relevant. One way that Google judges your website is by how new and fresh your content is. Whether you’re publishing new pages or updating some older blogs, the search engine takes notice of this fresh content. Google wants to see a bunch of fresh rowers come onboard to keep the boat moving forward!

Google, along with other search engines, wants to bring people the most up-to-date information available. So, it goes without saying that if you’re publishing content consistently, Google will take notice! 

Our marketing agency uses an editorial calendar system which shows which posts will be published and when. Using an editorial calendar helps us stay consistent with posts, blogs, newsletters, and other marketing materials. 

Your rowboat is really starting to move now!

Consistency with NAP

This one is critical if you want to succeed at local SEO. 

NAP stands for name, address, and phone number. These three things need to be consistent across all digital platforms on the web. All of your landing pages, PPC ad extensions, social media profiles, contact pages, and anything else you can think of should have a consistent NAP. It’s also worth listing your business on any reputable directory, especially local ones, to help Google recognize that your business is legit. 

Why is NAP important for SEO?

Google doesn’t want to spam its users. So, to find legitimate businesses, Google searches the web for business data. It’s looking for any mention of a company name, address, phone number, website URL, and other data points. It cross references this information with other sources, as well as to your website, to see if the information is consistent and to validate that you are a real business. 

Prove to be consistent with NAP, and you’ve got some more rowers working in the same direction. 

Get Consistent with Cucumber Marketing

Looking to have all your rowers work together? Contact our marketing agency and we can help create an ongoing marketing strategy focused on helping your website’s SEO. We’ll identify keywords unique for you and your industry, and then develop an editorial calendar to stay consistent! Before you know it, you’ll be paddling up those SERP results!

Did this article add a fresh perspective to what’s going on in your organization? 

Let us know on LinkedIn or Instagram – we would love to hear what you think about this topic! 

Would you like to speak to one of our Cool Cucumbers about your current marketing? Contact our marketing agency in Vancouver and we would love to set up a discovery meeting to see how we can help you grow!