As a marketing and branding agency, we remind all of our clients that when you launch your business, you are also launching your brand.
This statement may sound a bit intimidating, but only if you’re not prepared. The reality is that businesses don’t have a choice in this regard. Branding is a key component of being in business, and your branding starts representing your business from day one. The good news is that your branding is also your opportunity to separate yourself from the competition early on, and at every stage of your business as you grow.
Alternatively, if you’ve been in operation for five or more years, you likely understand the evolution of your own brand better than anyone. And you should recognize that your branding has had a direct impact on your sales along the way. What exactly has the impact been? And the questions should now become, will your current brand support your business’s future growth?
You always have options with your branding strategy, whether you’re a new company or an established one. We’ve written about what not to do with your branding, but there are many choices that may not be as obvious. Specifically, why should you work with a branding agency?
Working with a branding agency
Consider the companies you love. The ones you keep going back to. The ones who’ve filled your home with various product lines under the same name. The ones who you already know what to expect from, even before you buy a new product or service. They’ve done a lot of work to gain your trust. A branding agency can help you do the same with your future customers.
If you’ve identified that it’s time to take your branding to the next level, you likely need a branding agency on your side. The process starts getting a clear picture of the why behind your business, and how your branding should communicate this — across all interactions with your business. If you’ve already got your branding elements (logo, brand guidelines, etc) this is a great opportunity to audit your current branding. To find out what has worked, what’s missing, and what needs to improve to help you move forward. It’s about more than the visuals. It’s about how your business communicates as a whole.
Tying it all together
The main difference between the individual elements in of your business and a cohesive brand strategy is just that — cohesiveness. You may have the former already, but your business will benefit much more from the the latter. Any number of professionals can deliver a creative product, but how does that actively support the biggest picture for your company?
Our focus has always been understanding every aspect of a business and tying it all together through branding. In every interaction your business has with a potential customer, they are exposed to your brand, and each interaction needs to communicate a consistent message. Only by understanding these interactions, and where your ideal clients will come from can your branding best serve your business. This is the great differentiator that will drive your branding strategy — and what you should be looking for when it comes time to find your next branding agency.
Check out our work with our branding clients in Vancouver and beyond, and if you’re ready to take your branding to the next level we’d love to talk with you. We’ll gladly provide you with a free audit of your current branding and show you how we can connect your branding strategy to your sales and overall business growth.