Small Businesses vs. Big Corporations: The Personal Touch in Marketing

Over the past 15 years in business, our journey as a marketing agency has led us to work with various clients, ranging from ambitious startups to well-established corporations with a national and international presence. While we have had the pleasure of working with businesses of all sizes, we discovered that our hearts always belonged to small businesses.

In all honesty, initially, it was challenging to work with small businesses, given the demands of growing Cucumber and learning the ropes of providing exceptional customer care while managing clients’ expectations. However, as we’ve grown and honed our expertise, we’ve come to realize that working with small businesses brings an undeniable sense of gratitude and wonder that fuels our passion for marketing.

The Allure of Small Businesses:

Large corporations undoubtedly have bigger budgets and resources, allowing us to execute bigger campaigns and conduct extensive testing, which can be exhilarating. Nonetheless, there’s something very cool about working with small businesses. They bring a genuine sense of appreciation for our efforts, which adds an element of fulfillment to our work. While we’ve encountered appreciative larger companies, too, the childlike wonder expressed by smaller businesses when it comes to marketing is unique and heartwarming.

Marketing as a No-Drama Tool:

In today’s digital age, marketing offers endless possibilities. From tracking every customer interaction to making data-driven decisions, the potential for growth is limitless. What we’ve learned over the years is that marketing should be devoid of unnecessary drama; it’s a straightforward process of determining what works and what doesn’t. In working with small businesses, we’ve refined our approach and built a toolkit of strategies and systems derived from our experience with larger companies. We now have the capabilities to cater to startups that are particularly exciting to work with due to their immense gratitude and enthusiasm for our services.

The Impact of Working with Small Businesses:

While our contributions to larger companies’ success are significant, the impact of our work on smaller, owner-operated businesses is more palpable and visible. Our marketing efforts have a direct effect on their growth trajectory, and witnessing their progress is truly fulfilling. The intimate nature of working with small businesses allows us to craft customized marketing packages tailored to their specific needs. We’re no longer simply following trends like everyone else, but rather, we provide a personal, attentive, and dedicated focus on where the business is in its growth cycle.

Embracing Personalization and Accountability:

Our passion lies in crafting personal and effective marketing solutions for our clients. We have developed a clear set of expectations and systems of accountability over the years that we now confidently apply to small businesses. We understand the value of clarity and communication in our partnerships, allowing us to guide our clients effectively and transparently.

The journey from working with startups and small businesses to collaborating with larger corporations and back to where we began has been nothing short of transformative. Small businesses hold a special place in our hearts because of the profound impact we can make on their growth. We take pride in offering our marketing expertise and systems of accountability, clarity, and expectation to these ventures, which have shaped our approach over the last 15 years.

If you’re a small business seeking a marketing partner that is dedicated, personal, and results-driven, we would be thrilled to work with you and continue our journey together. Let’s bring your marketing visions to life and embark on a path of mutual growth and success. Contact our marketing agency in downtown Vancouver to learn more. We would love to have a discovery call with you!