Most of us can vaguely remember the days before search engines, but looking back, how on earth did we get by!? The first ever search engine, Archie Query, was created 28 years ago! Now, not only do we use search engines daily, but they are a key marketing tool for most businesses.
Fancy a quick quiz?
Can you guess which search engine was released in which year?
Scroll to the bottom of the page for the correct answers.
Before search engines, the only way for people to access websites was by typing in the URL, or being led there by a link. It meant that discovering new web pages was nigh on impossible. Now, marketing agencies and SEO experts have learnt what it takes to build and maintain a website that will be easily discovered on search engines.
SEO either refers to Search Engine Optimisation or the job title of a person who is an expert in search engine optimization.
How Do Search Engines Decide What To Show You?
Google is the most widely used search engine so most SEO is based around Google. A variety of things are taken into consideration when Google decides which results to show its users. These are a few of those factors:
Meta titles and meta descriptions
An SEO expert will manage these things both when a website is first being built, and on an ongoing basis. If you understand the basics of SEO, here are some of our tips on how to optimize your website blogs posts.
If you have any other questions, or are considering working with a marketing agency for expert SEO support, give us a call or send us a message. We’re always ready to help our next cool client!