If your company has been in business for more than 5-10 years, you might already be feeling like you are outgrowing your brand quickly. You might be frustrated about your brand’s inconsistency – multiple fonts, different image styles, colours, and your website could be more intuitive and cleaner, too!
What’s the solution? Do you really need to spend more money on your marketing and branding? It feels like you just launched your current website, and now you need to redesign it again?
The bad news is, yes, you do need to realign your brand once in a while.
The good news is, you don’t have to redesign everything completely, every time your company outgrows itself! And this is where the concept of Growth-Driven Design comes in!
What is Growth Driven Design?
Growth-Driven Design is a smarter approach to developing peak performing websites. Rather than carrying out a traditional website design process guided by the hypothesis that it should work to meet the needs of the client, growth-driven design retainers aim to extend the relationship between the client and the agency beyond the launch date to ensure that it does work.
At Cucumber, we go even further. As we say, there’s no such thing anymore as “just SEO”, “just PPC”, or “just website design”. All of your (digital) marketing initiatives (and other marketing assets) must be working together as a team!
- Creating a new website? Make sure your refresh the copy.
- Refreshing your copy? Make sure you refresh your SEO (keywords).
- Running a seasonal promo? Make sure all of your marketing assets support it.
With this approach, every time a new client comes into our (Creative) Greenhouse – we don’t just look at how their PPC (pay-per-click advertising) is doing, or how engaging their social media channels are – we look at the bigger picture, of where their business is at today, and where they want to be in a few years. With the Growth-Driven approach, we are able to cover all the essential aspects of their marketing within a moderate budget, too, because when all pieces are done together, we are able to save time and money on research and project management. The best part? You don’t have to have an in-house marketing departent – we become your marketing department for the cost of one full-time marketing person.
So, next time you notice that your brand could be fresher, consider looking at your business as an outsider and see if your marketing strategies are connected or if they are pieced together from various sources and providers without one solid Growth-Driven strategy behind them.
Curious to learn more how we helped other growing businesses to succeed with this approach? Give us a shout or stop by at our agency in Vancouver, we always have chocolate!