Sepro Mineral Systems is the largest supplier of mineral processing equipment in Canada. With offices worldwide, Sepro was looking for an all-encompassing marketing solution that not only consolidated their marketing needs but those of their subsidiaries as well.
Sepro Full Marketing Services
The team at Cucumber do excellent work. After a competitive bidding process they conducted a comprehensive brand audit for our company and we subsequently retained them to handle the online, social media and content marketing for our core business division. After seeing our online lead generation increase by over 400% we decided to double the scope of the ongoing marketing contract by rolling in our other corporate divisions. They are organized, analytical and very prompt.
We analyzed Sepro's competitors and clientele to craft a comprehensive marketing strategy.
Brand Audit
We reviewed Sepro’s entire online presence to find blind spots in their marketing, and to consolidate all their marketing needs and priorities in one place.
We repeated this Brand Audit process for each of Sepro’s four subsidiaries, finding areas where we could leverage similarities to strengthen their brand and increase their exposure.
By comparing and contrasting the various strengths and weaknesses of Sepro’s subsidiaries, we helped highlight how these entities work together in harmony to provide Sepro’s clients with a better bottom line.
Ongoing Marketing Strategy
We communicate with Sepro on a weekly basis to ensure all their marketing needs are met, and their leads are increasing month-over-month.
Marketing Consolidation
From website updates to marketing strategy review, we made it easy for Sepro to find all their marketing needs in one place. With a single point of contact, they could find all their technical and creative needs under one umbrella with Cucumber Marketing.
Exposure Optimization
To ensure that Sepro extracts as much value as possible from their attendance at industry events, we created collateral and digital ads to generate foot traffic to their booth.
Social Media Editorial
Our editorial structure allowed us to promote consistent, strategic messages on all social platforms for Sepro. With weekly client-agency communication, Sepro found it easy to ensure that ad hoc requests are met quickly.