Small Business Launch Package

Lenuma Cleaning Co.

This project reflects a full-service marketing partnership, from naming and brand creation to digital launch and ongoing growth support.

Lenuma Cleaning Co. came to us at the very beginning of their journey. The goal was to build a clear, trustworthy brand and create a marketing foundation that would support long-term growth. We started with the fundamentals. Together, we developed the company name, positioning, and overall brand direction. From there, we designed the logo and visual identity to reflect a clean, modern, and premium home cleaning service. Once the brand foundation was in place, we moved into strategy. We defined the target audience, clarified the service offering, and created a marketing plan designed specifically for a growing local service business. Our team then designed and launched the Lenuma website, focusing on a simple customer journey, clear messaging, and an easy booking experience. The site was built to support both brand credibility and lead generation. After launch, we implemented paid advertising campaigns to drive awareness and attract new customers. These campaigns continue to support Lenuma’s growth by bringing qualified local leads to the business.

Team:
  • Helen Stepchuk // Strategy + Creative Direction
  • Yana Bobrova // Logo Design + Brand Dev
  • Matthew Pierce // Website Design + Dev

Branding

Client came to us at the earliest stage of the business, before the brand and company identity were established. We worked closely with the founder to develop a name that would be distinctive, memorable, and suitable for long-term growth. From there, we created the visual identity, including logo design and brand elements that reflect the company’s personality and positioning. The goal was to build a brand that feels professional, recognizable, and ready to enter the market with confidence.

Marketing

Once the brand foundation was established, we developed a marketing strategy to guide the company’s launch and early growth. This included defining the target audience, clarifying the value proposition, and identifying the most effective channels to reach potential customers. The strategy focused on creating clear messaging and a practical plan the business could use to build awareness and begin attracting its first clients.

Launch

With the strategy in place, we designed and launched the company website. The site was built to clearly communicate the brand, present the services, and provide a smooth experience for potential customers. The launch of the website marked the public introduction of the company and established its digital presence, creating a strong foundation for future marketing and growth.