Search Engine Optimization
We kicked off the project with IMAGINE’s content strategy, starting with SEO research and keyword refresh.
By factoring in keyword search volume, relevance, competition and other factors, we identified the keywords that would allow IMAGINE to be found on search engines, using phrases that their customers would naturally search for.
We created all content on the website with SEO optimization in mind, along with a touch of creativity to showcase the brand. We benchmarked website performance before, during and after the launch, to continue to show ongoing improvements in SEO.
What are the keywords that drive sales?
Which of these keywords are the most lucrative?
How do we maximize profitability from our AdWords account?
By taking on IMAGINE’s Google AdWords pay-per-click (PPC) campaign, we answered all these questions and more from a digital marketing perspective.
For example – how does seasonality play into optimizing an inbound marketing campaign for an exterior cleaning service? We paired up with the experts in the industry – IMAGINE services – and host weekly sales call to ensure that AdWords performance is being reflected on the sales front.
To help IMAGINE reach potential customers out in the field, we designed custom door hangers for their team to distribute when they’re working in residential neighbourhoods.