Mobile, responsive website on iPhone for Halloween Alley

Marketing and web design: Case Study - Halloween Alley

Over the past five years, Cucumber Marketing has been a great addition to our team, growing together from 15 to 40 stores nationwide. They've provided consistent support, from branding to digital marketing, always looking out for us, suggesting new solutions to keep our brand current.

Celebrate Life! Halloween Style!™

Halloween Alley needed a refresh so they could better share their enthusiasm for everyone’s favourite, spooky holiday. But Halloween’s not just a holiday, it’s a lifestyle, so we designed an editorial-style site to share costumes, ghost stories and more. While all other Halloween costume stores were offering costumes, Halloween Alley offered an experience.

More (Halloween) Style

The new custom-coded website uses an editorial-style content strategy to share Halloween stories as well as costumes and in-store events. Posts are filtered by categories such as ‘Hot This Halloween’ and by costume category. The new format quickly saw customers and fans spending more time on the site with each visit.

Experience Halloween on the Halloween Alley Website

Easy To Update Site

We chose to use the WordPress content management system to develop this website, for its flexibility and usability. The design is completely custom and the site is easy to update each season as stores open and close for Halloween.

WordPress CMS backend of website
Desktop laptop version of website

Experience Halloween Socially

The website refresh meant a spooky refresh for the social media strategy too. Halloween Alley saw a 200% increase in website traffic from social media and a 60% increase in email subscribers. Halloween fans excitedly shared their moments on social media, even in a time when most retailers were facing decreasing engagement on Facebook.

Halloween Alley Twitter Agency

From Clicks To Footfalls

Converting social media engagement and website traffic to store footfalls was the business goal, to begin with. Strategic PPC campaigns, Twitter parties, Facebook ads and events that fused brick and click together were planned. All 40 pop-up stores were Google verified and worked wonderfully to provide store directions and event information.

Halloween Alley Social Media Management