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We have waved goodbye to web design month at Cucumber and this month, we’re focusing on discussing the newest trends, updates and tips surrounding paid advertising, Google search and local marketing. While web design is still very much part of our marketing agency’s day-to-day work, throughout March we’ll be diving deep into the world of online advertising and Google!
When you need something, where do you turn? We’re sure that 99% of the time it’s Google. This is the case whether you’re looking to find the answer to a silly question, book a weekend away or find a great marketing agency to work with 😉
With the surge in voice search thanks to the likes of Google Home, Amazon Echo and Apple’s Homepod, search marketing is becoming ever more prominent. Something that made us think the other day is only one or two years ago, if you were referring to voice search most people would use Siri as an example, now it seems people are largely referring to Alexa but the Siri vs Cortana vs Google vs Echo battle is another topic for another day!
With all of this in mind, we feel now is the prime time to be discussing the value of search marketing. This month across our blog and Instagram we’ll be sharing our wisdom on the matter and hoping to spark some interesting debates with you. We’ll be covering subjects such as the power of Google AdWords, the relationship between content marketing and SEO as well as looking at the weed industry as an example of how local marketing comes into play when launching a new strategy.
So if you’re not following us on Instagram or subscribed to our email, you’d best fix that now if you want to have access to hints and tips that you can put towards improving your online presence. To get started, why not take our Google AdWords quiz to test your current knowledge. You may find you know more than you thought you did, but if it seems AdWords isn’t yet your strong point, fear not. By the end of March, you’ll have been provided with an array of ideas that you can use to make some impactful changes to your business’ PPC advertising and search marketing.
We have over 9 years of experience in working with a variety of clients to create custom marketing solutions to their existing problems. It’s vital that the results of any marketing efforts are that your business is found by the right people – paying customers. If you’re tired of being offered marketing support that isn’t customized to your business goals, give us a call, send us a message or stop by our marketing agency in Vancouver to have a chat – if you’re not sure of how to find our office, just Google us 😉