Responsive web design is becoming even more than the golden standard of a modern website. If your website is not mobile-friendly as of April 21st, its ranking on Google’s mobile search engine results page (SERP) will be almost guaranteed to fall, thanks to Google’s newest update.
Last week, Google announced that they would be rolling out their newest changes to the Google algorithm.
These changes are as follows:
- More mobile-friendly websites in search results
- More relevant app content in search results
The first change is going to make a huge impact on the current search rankings system. By giving priority to mobile-friendly websites, Google has given low-ranking sites an opportunity to topple high-ranking competitors in the mobile search space. Don’t be caught off guard!
Responsive web design is the ability of your site to be viewed optimally across most mobile platforms without manual panning or scrolling. Google is now tacking on a deadline to ensure that existing websites comply with this line of thinking. It’s as if Google is trying to say “You have 22 days to optimize your mobile site or pay the price!”
What kind of an impact will web design have on my business?
The success of your business is dependent on two main factors: traffic and conversion. While responsive web design is a powerful tool in enhancing the customer experience and improving conversion rates, after April 21st it will also start affecting your overall mobile web traffic as well.
As you probably know already – web design is king. Web design disrupts the traditional “customer funnel” by cutting it off before its completion. But now, it seems as if mobile web design will start trumping the online space in general.
Mobile search currently makes up roughly 30% of total search traffic. This means that for every 10 people that view your website, at least 3 of them are navigating through a smartphone or tablet. If you previously had a mobile-unfriendly website, not only will you turn away those 3 users but your ability to reach your existing 7 users will also suffer.
Responsive web design is mandatory at this point. Even if you don’t want to specifically target mobile visitors, you’ll lose a lot of traffic by letting your ranking slip. And even if a visitor lands on your site, you want a smooth customer experience to guide your visitor through to a sale.
So how does your website look like on a mobile device? Contact us, if you have any questions about this Google update, and we will get your website to fit the times if need to.