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Are you struggling with keeping your marketing clear and consistent?
If you said yes, then you are definitely invited to our webinar. This will be the first webinar in the series where I will speak about the importance of keeping your marketing consistent, how to keep it consistent, and how to add clarity to everything you do.
Marketing Consistency
Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.
John Maxwell
While this is an obvious statement that marketing must be consistent, many companies do not have a consistent marketing strategy. Why is that? I believe marketing, like any other growth activity, takes time. In today’s same-day-delivery world, we expect things to happen right away, which is another reason why consistency is key. Many people start marketing, but many quit (or switch their tactics too soon, too often) before they see the results; if you keep going, you immediately differentiate yourself from your competitors who are unwilling to put effort into consistency.
Other reasons why consistency in marketing is key:
- Consistent communication shows your commitment to growth.
- Consistent marketing builds trust over time.
- Consistency means your marketing will improve over time as you test and learn from each campaign launched.
What you will learn at the marketing webinar on May 17th:
- A simple system to start building your marketing infrastructure
- How to be more proactive in your marketing
- How to be more intentional in your marketing
Marketing Clarity
The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw
Communication is not easy. It’s not enough to put together a newsletter and send it out, hoping that people will buy from you from the first interaction. Communicating clearly in marketing means keeping a fine balance between understanding what your customers need right now and what your business needs right now.
The clarity in marketing happens at the intersection of these two needs. If you talk about yourself too much, your clients won’t be able to relate to their problems and won’t necessarily see your business as the potential solution.
Thinking about what to say so your customers get you without clarifying your current business goals could mean wasting your time and missing potential sales opportunities.
What you will learn at the marketing webinar on May 17th:
- How to identify your marketing priorities
- How to connect your marketing messages to your business goals
- How to communicate and collaborate with your team as your business grows
Does this resonate with what’s happening in your company? Sign up for the webinar now. We can’t wait to see you there!