Leveraging AI to Boost Creativity and Efficiency in Marketing

In today’s fast-paced world, it seems like everyone is talking about AI. The truth is – every facet of business operations will be influenced by it. So, it’s wise to pay close attention to the latest developments and think of creative ways to incorporate this new technology into your business. As the owner of a marketing agency, I’m naturally pondering how we can harness the power of AI, when to use it, when not to, and why we should use it.

Do: Think Fresh. Keep it Cool. Grow.

At Cucumber, our guiding principle, as embodied in our slogan, is “Think Fresh. Keep it Cool. Grow.”

  • “Thinking Fresh” goes hand in hand with exploring new tools and seeking out fresh opportunities.
  • “Keeping it cool” involves staying focused on our goals, not getting sidetracked by shiny new distractions, which are abundant in the marketing world.
  • And “grow” serves as the litmus test for ensuring that everything we do contributes to our clients’ business growth – after all, this is why they’ve hired us.

So, let’s explore how AI fits into our “Think Fresh. Keep it Cool. Grow.” formula.

First and foremost, “thinking fresh” involves trying out new tools like AI. We’ve been utilizing Chat GPT to assist us in generating new content, testing ad copy, and ensuring our content flows well. It’s important to note that AI is not a replacement for human creativity but an exceptional tool to enhance it. Therefore, when creating content, think about its purpose, the end user, and, most importantly, why you’re writing it and how it will benefit your business.

What Not To Do With AI

Avoid mindlessly generating content without a clear goal or optimizing it for your marketing and business objectives. If you follow this formula, you’ll be able to create more purposeful, well-thought-out, and valuable content thanks to the assistance of AI.

Consider AI as a very smart assistant who possesses vast knowledge but lacks real-world experience. That’s where our expertise comes in. We use our discernment to create content based on current trends and customer behaviour and then collaborate with AI tools to generate content ideas.

A New Way of Growing

Think of AI as a calculator – it can solve complex mathematical equations, but you still need to know what to input, why you need that particular calculation, and how you’ll use it in your business.

AI, as it stands today, is a powerful tool for generating creative ideas and streamlining tasks that would typically be time-consuming. This efficiency enables you to devote your experience to serving your business’s growth rather than spending time on tasks that don’t contribute tangibly to that growth.

Like any tool, AI is most useful when used with a specific purpose in mind. We’d love to hear how you’re using AI, so feel free to share your experiences by commenting on our LinkedIn or Instagram posts.

If you’re curious about how we can help you grow your business, streamline your marketing process, and bring clarity and consistency to your marketing strategy, don’t hesitate to reach out to our marketing firm in downtown Vancouver for a video or in-person meeting in our beautiful office near Gastown. (We always have chocolate.)

Thanks for visiting, and remember to keep it cool!