Understanding what needs to be done is only the first step; the real difference comes from taking action. This principle applies to marketing as well. With countless tools available nowadays, we might be aware of them and have even experimented with some, but effectively integrating them is a whole different challenge. That’s where the true distinction lies, and this is precisely how Cucumber is different.
Our unique marketing approach lies in helping small businesses take control of their marketing efforts. Unlike traditional marketing agencies, we tailor our programs to suit your specific needs based on your business’s growth stage and budget.
In the past, marketing agencies, also known as ad agencies, relied on skilled communicators and psychologists to craft messages that would manipulate consumers into buying products. This often resulted in misleading or exaggerated claims to make sales. Fortunately, things have changed, and our approach is different.
For startups, we focus on providing clarity and understanding of how marketing can benefit them. We help them differentiate between sales and marketing, develop a clear strategy, and be proactive to ensure their marketing budget is used efficiently. Since startups may have more time than money to invest in marketing, we encourage them to take a DIY approach where possible.
Growing businesses have different needs. We concentrate on lead generation and building a solid marketing infrastructure for them.
Expanding businesses require a more refined marketing strategy that aligns sales and marketing efforts to work seamlessly together.
In essence, Cucumber Marketing adapts its services to match the distinct requirements of your business at each stage of growth. We help you regain control and make the most out of your marketing efforts, empowering you to succeed in today’s competitive market.
Does this sound like you? Contact our marketing agency in downtown Vancouver today to learn how we can help you grow your startup, your growing or expanding business!