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When you lose your voice, it’s frustrating, you can’t express yourself and may have people speaking over you.
Don’t let your brand lose its voice.
Losing your brand voice would mean going from having a consistent brand in terms on how often you contact your clients and post relevant social media content and blogs, to having little to no content or communication at all.
The damage your brand will entail if it loses its voice will be noticed significantly.Keep your brand voice consistent, post relevant content, across relevant channels and never stop growing. Click To Tweet
If blogs aren’t posted (with their beneficial keywords) SEO may suffer and you may notice new business is slow. Posting little or nothing on social media will decrease brand awareness, your brand may loose credibility as you are failing to present the relevant information your clients seek from you (you ARE the expert in your field after all). A lack of contact towards your clients, existing, past and potential may see you lag behind your competitors, building relationships is important. I’ve always said it- if you’re not contacting your clients, someone else it.