Do you have a morning routine?
Whether your routine involves a quick morning workout or you like to stay in bed for as long as possible (we don’t judge!), a routine helps your day get off on the right foot. In fact, we crave consistent routines so much that with the rise of remote working caused by COVID-19, people have begun creating fake commutes to regain that consistency.
In many ways, marketing is the same way. Consistency allows our digital marketing strategies to be accurately measured, brings focus to your campaigns, and helps you achieve your objectives. The first step towards bringing consistency to your digital marketing is making a commitment to it. However, the value that consistency brings makes it more than worth it!
If you are looking to strengthen your marketing campaigns, here are three benefits that consistency can bring to your marketing strategy!
1. Consistency Allows for Measurement
“If you can’t measure it, you can’t improve it.” – Peter Drucker
Testing a whole lot of changes and tweaks at the same time might seem like a time-saving strategy, but it can end up costing you in the long run. We often hear talk about multi-tasking and time-hacks, but we would argue doing a test well and correctly the first time is the best way to get accurate results.
That’s where consistency comes in.
Until you have tried something new for a period of time and in a consistent manner, you can’t decide if it works or not. How do you measure effectiveness if what you are measuring isn’t performed consistently? Every tweak or adjustment can have an impact on your campaign and your measurements. Without consistency, the effectiveness of your adjustments can’t be accurately measured.
In many ways, digital marketing is the sum of the measurements we make to determine its effectiveness. Consistency brings clarity and accuracy to those measurements.
2. Consistency Creates Focus
“The best way to increase your focus is to decrease your distractions.” – Craig Groeschel
There is a reason every new product has a big “NEW!” slapped on the packaging—new is exciting! It is so easy to get distracted by new ideas or things to try.
With so many marketing platforms and metrics to look at, it is common to lose focus on what is important. Setting KPIs and consistently working towards them can help you keep your marketing campaigns and your goals aligned. Try to identify what is distracting you from your goals and make a plan to eliminate them.
3. Consistency Moves You Towards Accomplishing Your Goals
“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier
Successful marketing campaigns don’t happen overnight! It takes tons of tiny tweaks to create a campaign that delivers the results you are looking for. Many efforts fail before they get to the finish line not because the tactic was flawed or the goals weren’t clear, but because the team simply didn’t stay the course to achieve the objective.
Consistent measurement and testing can help you get your campaigns on the right track. Like turning a large ship—it takes time, but once it is facing the right direction, it is smooth sailing.
Do you have questions about bringing consistency to your digital marketing campaigns? Reach out to our marketing agency in Vancouver and we will be happy to chat with you about it! Connect with us on Facebook, Instagram or LinkedIn–we would love to hear from you.
Thanks for reading, and… keep it cool!