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Colour of the year 2014

It’s here! It’s here! Colour of the year 2014 has been announced and we are super stoked about it!

PANTONE 18-3224 Radiant Orchid.

Colours. Colours. Colours. With the winter fast approaching, we see less of  natural colours around us, maybe that’s why this choice of colour of the year for 2014 is especially appealing.

I truly believe it. The sight of a colour to our feelings, is like the sound of our own name to our ears.

Colours awaken our emotions, they equalize our senses, and make us feel a certain way. No wonder colours are so important in marketing + branding. If you want your brand to speak for itself. If you want your marketing to be vocal, beautiful, and have an emotional connection with your customers, start with the colours you choose for your brand. Your day-to-day marketing, your Facebook Page, your website, or your business card. What kind of emotions do YOUR colours evoke? Do you stay consistent with your brand colours? Do you pay attention to the colours you put out there with your marketing message? When it comes to business, colours help you enhance your marketing message. They help you to communicate the invisible emotion you want your customers to feel when interacting with your brand.

The meaning of colours

colour meaning marketing

Colours + brands

colours and branding

Colour of the year 2014

colour of the year Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.

This colour in brand-action! {Cool Client – Heather White}

I am so happy to see this colour as the colour of the year. LOVE any shade of purple. It’s calming, it’s empowering, it’s magical. Just like one of our wonderful clients, we did a brand refresh last year for. Heather is a true symbol of personal transformation through the power of thought, that shapes human behaviour. This is why “purple” was chosen for her brand, to translate her gentle, and wise approach in the way she does business and communicates with her clients. Purple, coupled with black + white, added that subtle charm and sophistication that supports the unknown side, and the depth of a human nature, igniting the power to shape the future.

heather white vancouver - branding

Colour in action {Cool Client – Timeless Beauty Spa}

One more client. And one more shade of purple. This Medical Spa, located in Edmonton, believes in inspiring the TRUE you. They know that beauty comes in all shapes and sizes, but the real beauty comes from within. Timeless Beauty is committed to empowering women to look and, most importantly, FEEL beautiful inside and out. The choice of this colour supports the Spa’s mission in providing a luxurious experience, that brings you closer to discovering what true beauty means to YOU!

media spa edmonton - marketing and branding

How does the colour of the year get chosen?

Curious how this colour of the year got picked? Check out this video below from the Pantone Color Institute™ and don’t forget to comment below. Tell us what you think of this colour, or what role colours play in your life and business! Thanks for reading and happy colouring!

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