There’s never been a better time to run a small business than today. If you are a small business owner or a marketing manager, you know it – there are so many advertising options out there, so much knowledge and so many offerings, it could actually be overwhelming. Now, if you are involved in marketing a small business, naturally, you want to be aware of your marketing budget.
With so many marketing options available – how do you stay on a budget, while getting quality results?
Let’s take a logo design project as an example. It can cost you anywhere from $1,000 to $5,000 to design a new logo for a startup business or to refresh your existing brand and make it more relevant to your target audience, as your business grows. Of course, there’s always an option to go with a crowdsourcing platform for your branding services and pay less. But there’s also an option to go with a bigger advertising agency, that will charge you anywhere from $5,000 to $50,000 to brand your business, depending on the scope of work.
And this is exactly where the small guys, like Cucumber, come in.
For the range of $1,000 to $5,000 not only will you get the creative guidance, the strategy, the solid process of developing your brand, but you will also get one of the most important pieces of the puzzle … A project manager, who will hold your hand throughout the entire project.
Think about it – you can get a Ford, you can get a Lexus, or you can go with a BMW or a Toyota. You choose what’s within your budget, and most importantly, what your expectations are. As a busy entrepreneur or a marketing manager, you know it – time is money. So, how much is your time worth? Do you REALLY want to be telling people how you want your logo designed? Do you really want to give directions and guidance to the creative person you hired? Or you want to hire someone who will tell you what and when you need it, while also taking care of all the housekeeping items in between.
You don’t know what you don’t know. Having someone in your corner, looking out for you is critical, especially when it comes to the DNA of your business – your brand.
As we often say here at Cucumber – the future of marketing is branding.Take care of your brand well from the get-go, and it'll take care of your marketing down the road. Click To Tweet
How about you?
Have you been in business for at least 3-5 years and are now ready to take your brand to a whole new level? Do you think your brand could be cooler? Fresher? Give us a shout, or stop by, we always have chocolate!