With 2020 coming to a close, our marketing agency is looking forward to what the future holds for content marketing. It’s fair to say that this year was full of changes in terms of how we market and engage with audiences, and it will be fascinating to see how these changes affect 2021 and the years to come. Based on the trends and movements we’ve seen this year, expect to see these trends leading the way as we kick off the new year.
1. Reduce, Reuse, Recycle Content
If you are a content marketer, at some point or another, you have most likely found yourself on the content treadmill—continually generating new content to keep pace with demand. With the challenges facing businesses this year, marketers have had a chance to pause and think of new ways to become more thrifty with their marketing dollars. In content, one of the best new ideas is looking to the past! Too often, amazing content is churned out, experiences its moment of glory, and then fades into obscurity. However, that content can still offer so much value with so little effort! Even a simple repost to social media with a snappy new caption can bring a whole new audience to your content. If the information is out of date, update it to current standards to make it fresh and relevant for your audience. If you have content that is ranking well on Google, why not rework the page to capture more conversions from that content?
Content is often viewed as disposable, but it is known as organic marketing for a reason! When content is created, it can continue to grow with the right strategy. Now is the time to get creative, and finding new ways to repurpose content is a great way to make the most of your marketing efforts!
2. Content That Keeps It Real
One thing that really shook the content marketing world in 2020 has been the move away from overproduced marketing materials to real, more humanizing content. With the world social distancing, glamourous marketing reels have given way to homely videos and live streams of people streaming from their home offices. Not only is this sort of content far less expensive to make, but it also helps businesses appear more endearing to their audiences who were at home doing the same thing. It really hammered home the point that we are all in this situation together, which went a long way towards humanizing companies.
In the short term, I can definitely see this trend continuing for at least the first half of the new year. What will be fascinating to see is if this trend continues throughout the entirety of 2021.
3. Building Content-First Marketing Strategies
This year has pushed an unprecedented number of people to social media platforms and online storefronts. With more people at home consuming content through their favourite platform of choice, it is a great time to start creating engaging content. Engaging content can not only build your audience, educate your users, and attract new customers, but it can also build an audience for remarketing platforms. If you have great content drawing in high numbers of engaged users, it can create an incredibly valuable, high-intent audience to target with both Google Ads and social media ads. It all starts with content creation, so start brainstorming your fresh ideas for 2021!
Considering Content Marketing in 2021? Contact our Marketing Agency in Vancouver
And that’s it for 2020! What are your content strategies for the new year? If you are planning to kick off 2021 with a fresh new marketing strategy, give our marketing agency in Vancouver a call! We are always available to help.