What do marketing agencies do?

If you are a small business owner or manager, you might be the one who is doing all the marketing for the business at the moment. From marketing strategy to implementation to social media posts’ management – you are it. If you are also in charge of growing the business, you know that this is not sustainable – you need help. This is where the question of hiring a marketing agency might come up. So, what do marketing agencies do? Let’s dive in and find out.

As a marketing agency in Vancouver, we’ve been working with clients from various industries and sizes, here are a few scenarios that were helpful for our clients that you might consider:

Marketing audit

The marketing audit is usually the first step we take our new clients through. If you have never professionally done marketing, this is a great way to assess your marketing health before implementing anything new. The main purpose of the audit is to review your current brand and marketing equity – to see what’s been working well and what hasn’t. So when we start working together, we preserve your past marketing achievements and build on them instead of scratching everything and starting from zero.

Here’s what one of our clients said about the audit.

 The team at Cucumber do excellent work. After a competitive bidding process they conducted a comprehensive brand audit for our company and we subsequently retained them to handle the online, social media and content marketing for our core business division. After seeing our online lead generation increase by over 400% we decided to double the scope of the ongoing marketing contract by rolling in our other corporate divisions. They are organized, analytical and very prompt. – Andrew Gillis, VP of Marketing.

View full case study here

Marketing strategy

Marketing strategy is a plan that is usually custom for your business, depending on your business goals and available resources. The available resources part is critical here. If you are a curious business manager, you are probably aware of the most popular marketing platforms and tools available. They are usually promoted and pushed by marketers—the irony of it all. You also know how trendy marketing could be these days. For you to stay on top of the trends and not lose focus of what is the most effective and efficient marketing approach for your particular company could be overwhelming. This is where the importance of a custom marketing strategy comes into place.

As a boutique marketing agency in Vancouver, we review our marketing strategies with our cool clients monthly to make sure we are staying on track with the goals, balancing the act of trends and necessities at the same time.

Marketing execution

A marketing agency is your team of multi-disciplinary professionals who have expertise in different areas of marketing. When you work with an agency, you essentially hire a team of people to work on the most important marketing pieces for your business at any given time, from performance analysis to copywriting, social media management, digital advertising management and SEO, a marketing agency usually defines the path for your marketing and leads the way. Your role? To provide feedback from the business perspective. You are the expert in your industry, and we are the experts in marketing – together, we create purposeful marketing campaigns that bring results that the business needs at any given month.

Project management

When you hire a marketing agency, you hire a team that got your back. This means you don’t have to remember when to post a blog post or when the next social media promotion is due. As your marketing team we are the ones who plan the strategy, implement it and lead it. We will send timely reminders to you if anything is missing in terms of approvals or feedback—no more running marketing in the dark. Your decisions will be data-driven and focused.

Here’s what one of our clients has to say about this.

 I don’t say enough how appreciative I am that you and your team are holding up the marketing in the background. I remember the days when I pointed a flashlight into all the corners of the business and had a sinking feeling when I pointed it in the marketing direction, always knowing that even the basics were not being tended to adequately. Even worse was when we hired someone to put some energy there and they simply sent us the automated reports from AdWords, offered no opinions, and faded in the background while collecting their fees. You are awesome! Mike Payne, President IMAGINE Maintenance.

View full case study here

The extension of your team

As a boutique agency, we are your team! We know it gets lonely for small businesses – we are your sounding board, your brainstorming partners, your implementation team and your biggest supporters! We have tremendous respect for anyone starting a business or managing a small business – it’s a lot of work! But the feeling of implementing new ideas and watching them grow is priceless! Do you agree?

Growth is fun. Growth takes time. Growth can be messy! It takes a village to grow anything worthy! Let us be your village! If you are considering hiring marketing help – contact our Vancouver marketing agency! We would love to set up a discovery call to see how we can help you grow.

Let’s grow!