Web Design and Colour Theory: How Colour Affects Buyer Behaviour

Most of us deny judging a book by its cover, but sometimes it just happens! Whether you realize it or not, colour and the visual components of our lives affect our behaviour and perception. Online or offline, colour permeates our society and holds a lot of weight. Especially true in Internet Marketing, a website is void of touch, taste, and smell (or even sound, since the user is in the position of control!).

Images, colour, and design should be taken seriously, everything from product creation to the checkout. Take a look at these findings!

How Color Affects Our Purchases [infographic]