What does your branding say about your business?

Love brands

We write a lot about various aspects of brand identity development and how it relates to online and offline marketing strategy. One question we often hear from small businesses in particular is why branding matters. Taking it back to basics, here are five great (and tweetable!) reasons why your brand strategy should come first: Branding […]

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The power of chips…I mean words!

French-Fries

Recently, I had a naughty craving for some chips, whilst on my lunch break. Now chips in the land where I come from (England) translates to you as french fries. Chips, chips, chips that’s all I had in my sights as I waked into a cafe to fulfill my craving. Directing to chips on the […]

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A 5-step simple marketing formula of a perfect Facebook post.

how to write a perfect Facebook post

Is social media marketing a part of your marketing plan? If so, I bet 99% of you at least have a Facebook Page setup for your business. Whether you manage your Facebook Page yourself or have a marketing agency take care of it for you, you want to know how to create a perfect Facebook […]

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Cucumber’s marketing hierarchy of needs

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Abraham Maslow was an American Psychologist who is best known for creating a hierarchy of needs based on human needs and fulfillment (which is often used in marketing, of course). Maslow’s hierarchy of needs illustrates that people are motivated to achieve a certain need and when one is fulfilled, the individual will seek the next. […]

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What you sow is what you reap. Grow your business the natural way.

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How you do your work, determines how much work you get hired for in the future. What you sow is what you reap, as they say. The truth about marketing is that some companies need less of it, some businesses need to be more aggressive in their approach. Consider this as you revise your yearly […]

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Halloween is nearly here!!

blackcat

Halloween is soon approaching, are you into the Halloween Spirit yet? Get it? SPIRIT. Never mind. Take some time away from your marketing proposals to enjoy this fun and festive period. Halloween is a great time to push content out on Social Media as there is so much to do! It is a great opportunity […]

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Be thankful this fall

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Will you be taking time out from writing your marketing strategy to spend quality time with your loved ones this Thanksgiving? This year, I will be celebrating my first Thanksgiving, as in the UK it is not a public holiday, nor a tradition celebrated in my family, which has lead me to think about what […]

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Exercise your body – energize your marketing

Healthy body, healthy marketing

Do you often feel lethargic and lack energy at work? Wishing you can crawl out of bed and feel as energetic and fresh as everyone else in your office appears to (annoyingly) be. Is it often you are in a meeting and are yawning non-stop, trying your hardest to avoid eye contact with your boss […]

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Miley’s out to shock – marketing and brand reinventing

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What is the big deal? Is it a big deal? Is it just a part of marketing and re-branding yourself? Just as I thought society was becoming desensitized to the raunchy performances from artists such as Lady Gaga and Rihanna, Miley Cyrus provides the nation with a shock performance of her single ‘We can’t stop’ […]

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Marketing + Branding Workshops in Vancouver; Cucumber University is Back

That’s right! We’re back for another round of exciting marketing + branding workshops to simplify the need-to-know steps to grow your business.  Each month from February to June we will be hosting marketing workshops chock-full of  tips + helpful goodies just for you! Join us in February to learn how to make your website work for you […]

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