Marketing with Facebook – How to Build a Social Media Following

FB campaign

Facebook is the world’s most popular social platform. Unlike Twitter, Facebook gives you the freedom to post long pieces of text alongside creatives in order to reach and engage with your core audience. Social media marketing on Facebook generally works well for small businesses and CPG/Retail clients, but is less effective for B2B businesses. There […]


Marketing in Vancouver: Keeping your target market in mind

Marketing in Vancouver

If you’re marketing a product in Vancouver, you’d better pay attention to your target market. We Vancouverites are a quirky bunch, and you can’t afford to miss out on any details in your go-to-market plan. When you’re trying to figure out how to position your product, you have to pay attention to the 5 target […]



marketing agency vancouver

Happy Lunar New Year of the Goat! Whether you celebrate the occasion or not, we wish you continued success in all your business and personal endeavours. Why not take the opportunity of a New Year to gain a fresh perspective on your existing marketing channels? Enter the concept of paid, owned, and earned. Chances are, your business […]


The psychology behind heart-centred branding.

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How can social entrepreneurs balance their desire to do good, with operating in an extremely competitive, harsh-reality business world? Is there any difference in the way a marketing or branding campaign would be structured for a “heart-centred” business? We believe so, and here’s why. Having a unique business model calls for a unique approach to […]


What does $5 really get you on Fiverr?

5$ Canadian bill Zoomed in

If you’re versed in the design world, or if you’ve been looking into branding a business, you’ve likely come across Fiverr. Similar to many other services (but centred around the single, rock-bottom price) Fiverr promises to connect people with freelancers, who in turn offer a countless number of services for less than the price of a venti […]


What does your branding say about your business?

Logo Design Heart

We write a lot about various aspects of brand identity development and how it relates to online and offline marketing strategy. One question we often hear from small businesses in particular is why branding matters. Taking it back to basics, here are five great (and tweetable!) reasons why your brand strategy should come first: Branding […]


The power of chips…I mean words!


Recently, I had a naughty craving for some chips, whilst on my lunch break. Now chips in the land where I come from (England) translates to you as french fries. Chips, chips, chips that’s all I had in my sights as I waked into a cafe to fulfill my craving. Directing to chips on the […]


A 5-step simple marketing formula of a perfect Facebook post.

how to write a perfect Facebook post

Is social media marketing a part of your marketing plan? If so, I bet 99% of you at least have a Facebook Page setup for your business. Whether you manage your Facebook Page yourself or have a marketing agency take care of it for you, you want to know how to create a perfect Facebook […]


Cucumber’s marketing hierarchy of needs

Feather in Water

Abraham Maslow was an American Psychologist who is best known for creating a hierarchy of needs based on human needs and fulfillment (which is often used in marketing, of course). Maslow’s hierarchy of needs illustrates that people are motivated to achieve a certain need and when one is fulfilled, the individual will seek the next. […]


What you sow is what you reap. Grow your business the natural way.

Man in fields

How you do your work, determines how much work you get hired for in the future. What you sow is what you reap, as they say. The truth about marketing is that some companies need less of it, some businesses need to be more aggressive in their approach. Consider this as you revise your yearly […]