What marketing has to do with shoes?

marketing + shoes

I was “talking marketing” with a new-born-business-owner the other day, and somehow, mid-way through our conversation, all of a sudden I am talking about shoes… My winter boots, to be exact, and how some lady told me that she loved my boots, and I was like: “oh these? really?” … The moral of the (boots) […]

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What you sow is what you reap. Grow your business the natural way.

Man in fields

How you do your work, determines how much work you get hired for in the future. What you sow is what you reap, as they say. The truth about marketing is that some companies need less of it, some businesses need to be more aggressive in their approach. Consider this as you revise your yearly […]

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Creating The Basics Of Your Online Presence

Running a small business can be challenging and when you throw maintaining your internet marketing into the mix, things begin to seem overwhelming. Fear not! We’re here to help decode a few essential things that will drastically improve your efforts. When someone is looking for a company or service, they rarely haul out the phone-book anymore; what […]

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Influencing Consumers: Taking A Look At How The Big Brands Do It

One of the most fascinating aspects of marketing is how complex it can be to truly understand your customers and create your brand image surrounding their perceptions. Over at Fast Company, a very interesting article was written about Whole Food’s efforts to “prime” their customers to shop and the extents their marketers have gone to to […]

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Video Fridays – Approaching Your Goals

Welcome to the second edition of our video series (Video Fridays)! In our last Internet Marketing video we talked about setting and integrating your goals and projections. But now what? How do you approach your goals? How do you know you’re reaching your short-term and long-term goals? The goals and numbers that you want to […]

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Online Marketing Goal Setting

Welcome to our video series! Here, we will be talking about a wide range Internet Marketing topics that can improve your business’ web presence. What better way to start the year off with than Online Marketing Goal Setting! Setting your goals, whether it is personal, business, online or offline, can help you pace yourself throughout […]

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Are You Running Wild? Tips on How to Set Your Online Marketing for Success

Using the Internet as a marketing tool (and having an overall Internet marketing strategy in place) can open up a world of communication and business opportunities. After all, it is open 24 hours and has no physical barriers! If you are updating your marketing plan or thinking about incorporating Internet platforms into your business, having […]

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5 Steps to Create your Customer Profiles

Creating updated and accurate customer profiles is absolutely necessary for any marketing plan. With the Internet, customers are demanding customization and personalization more than ever. You’ll find that you can divide your market into many segments. Your profiles may differ between: potential customers and long-term patrons service and sales levels communication outlets (your website vs. […]

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