Internet Marketing. Are you into it?

world map on hands

Internet marketing does exactly what it says on the tin. Advertising and marketing that uses the internet to drive new business, sales and marketing messages to consumers. Internet marketing includes search engine marketing (SEO), social media marketing, email marketing (e.g. newsletters) and much more. The intention of internet marketing can vary from brand awareness and promoting […]

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Consumer Empowerment – What?

Consumer empowerment has always been a buzz word in the marketing industry and we’ve been talking about it quite a bit – but what exactly does it mean? Traditionally, marketers have called all the shots and we’ve figured out what consumers want through market research. While still a valuable method of data collection, we’ve been […]

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Creating The Basics Of Your Online Presence

Running a small business can be challenging and when you throw maintaining your internet marketing into the mix, things begin to seem overwhelming. Fear not! We’re here to help decode a few essential things that will drastically improve your efforts. When someone is looking for a company or service, they rarely haul out the phone-book anymore; what […]

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Facebook for Business: Why Insights are Important

Facebook is one of the most popular Social Media sites to ever exist and with over 750 million users, it’s not difficult to see why. With its seamless interface and applications, Facebook offers an all-in-one experience for socializing and networking. So, if it’s so big, is your company using it? If not, it’s time to […]

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Why Staying Current is Important for Internet Marketing

(Nearly) gone are the days of hauling out the phonebook and flipping through the yellow pages whenever you need a product or service; today, it’s all about the internet. With accessibility at its best, consumers today just begin a search on Google and up pops hundreds of different companies that offer what they’re looking for; […]

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Using Twitter to Reach Your Target Market

Implementing social media into your online marketing can seem overwhelming but it’s actually pretty easy to reach your target market, especially with Twitter. All it takes is figuring out who exactly you’d like to reach, depending on your type of business and then the next steps are easy. Using the search bar, you can quickly […]

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3 Apps to Improve Your Internet Marketing

To an inexperienced user, all that the web offers can seem overwhelming when trying to find things to make marketing for your business easier; however, using the internet to promote your business doesn’t need to be a stressful experience. We’ve all more or less hopped on the Google bandwagon and for a good reason – […]

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Location Based Advertising: Revolutionizing Mobile Marketing

We live in a world where communication and technology are at our fingertips nearly every second of the day; laptops, GPS, smart phones – you name it, and the majority of tech-savvy consumers will own it. Though it is arguable that we’ve become dependent on these devices, their existence isn’t all bad and mobile marketing […]

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Your Website and Internet Marketing Collide. What Really Matters. {Video}

Welcome back to Video Fridays, your Internet Marketing video coach! And boy, do we ever have some great tips, tools, and expertise for you and your business. Firstly, did you know that 95% of consumers research online before they make a purchase? Now, that you know this fact, it’s integral to have a good grip […]

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Is your Business Visible Online? 10 Reasons Why Google is THE Place to be!

Did you know that 94% of consumers research products online before buying? Does it seem like everywhere you go, you hear someone mention Google? Internet Marketing (Search Engine Optimization, Pay-Per-Click advertising, etc.) isn’t all Google, but it is very important and can open up many golden opportunities for you and your business. Its influential role […]

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