Marketing with Facebook – How to Build a Social Media Following

FB campaign

Facebook is the world’s most popular social platform. Unlike Twitter, Facebook gives you the freedom to post long pieces of text alongside creatives in order to reach and engage with your core audience. Social media marketing on Facebook generally works well for small businesses and CPG/Retail clients, but is less effective for B2B businesses. There […]


Social Media Marketing – 3 Facebook Changes Affecting Your Metrics

Facebook Social Media

The social media space is constantly changing, and as marketing managers we need to adapt. A lot has changed with how Facebook tracks its metrics in 2015, so we’ve summarized the 3 most important points that would impact you as a Facebook Page admin. These changes directly affect your monthly reports, so it’s important that you have a […]


Social Media Giant Facebook purchases WhatsApp!


Whoever said money can’t buy you WhatsApp? I mean Happiness! Well for Facebook, this is certainly not the case. The social media giant has surpassed the $1 billion Instagram deal in 2012, proving this to be their largest acquisition at $19 billion. Yes, you are reading this correctly, $19 BILLION, bigger than any that Apple […]


What we share on Facebook

Sharing an Umbrella

Facebook is a wonderful tool for individuals and business’ to share information. But what does everyone share the most? Photo’s come in highest at 70%, followed distantly by links at 14%. Surprised? Don’t be. People love to share photos and illustrations, therefore when you are using Facebook to engage with your clients and to also engage […]


Find Your Audience; Who’s on which social network(s).

Social Media Marketing

You know social media marketing is an important part of growing your business and reaching out to both customers and potential customers, but what are the best social media platforms to connect with YOUR target market? We’ve created this infographic to help you decide which social networks are most useful for your business. Share this […]


10 Creative Ways to Increase Engagement on Your Facebook Page

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Likes + Engagement = Facebook winning. So how can you boost your Facebook engagement without having to spend a lot of money? Try adding these 10 tips to your social media marketing plan.  Ask and you shall receive. Ask your fans to like and share your posts; sure it won’t always work but even if […]


Which Social Media Platform to Use and When?

Marketing infographics are fun. Do you like infographics? They are colourful and packed with so much information on a piece of graphic-design-wizardry, that you simply cannot not like them! It’s cool to know that someone had spent a nice share of their time to create it for your enjoyment – so, enjoy this one! Do […]


Facebook for Business: Why Insights are Important

Facebook is one of the most popular Social Media sites to ever exist and with over 750 million users, it’s not difficult to see why. With its seamless interface and applications, Facebook offers an all-in-one experience for socializing and networking. So, if it’s so big, is your company using it? If not, it’s time to […]


What Facebook Timeline Means for Your Business

Facebook is constantly evolving, developing and redeveloping its image to become more user friendly and cutting edge in the world of Social Media. Its newest creation is Facebook Timeline – a profile design that makes it easier to “tell a story” and portray your life events in a more attractive way. Though this has been […]


3 Reasons Social Media ROI And Social Adspend Will Increase

Many businesses, organizations, and individuals will contest and suspect the return on investment (ROI) from Social Media. ROI can be grey and intangible to some, but this is definitely not the case. Not only do we see the plentiful benefits of Social Media (for example: brand management, engagement and customer service), we can expect an upward growth […]