Why your marketing mix might have the case of dirty/fresh socks…

Green Socks

*Nearly half of business leaders are planning on increasing their social media marketing budget in 2014. Are you planning on running social media campaigns this year? Whether you have jumped on the social media bandwagon or not, it’s never too late to look at your marketing mix and see where you are putting your marketing […]

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How Does Facebook News Feed Work?

There are pros and cons about real-time Social Media. How do you know if your followers are going to catch your tweet or if your Facebook fans will see your new post? Facebook’s News Feed separates content for users by most recent and top news. In general, any posts, requests, comments, new group members, and […]

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What are Facebook Sponsored Stories?

Facebook is great for connecting businesses with their existing customers and potential clients. There are so many options – just check out some of these Facebook ideas! Facebook also allows you to advertise in two ways: Facebook pay-per-click (PPC ) and Sponsored Stories (NEW!). So what are Sponsored Stories and how are they different from […]

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Creative Facebook Ideas for Your Business

Your company’s Facebook page doesn’t just have to be all business. The great thing about most Social Media is that the environment is more open, personable, and familiar. This lets you get closer to your customers/fans and put a face to your business. Check out some of these Facebook ideas to engage your fans and […]

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How Do Facebook Ads Run?

Facebook Ads (PPC) can be a great way to connect with your customers and promote your products and services. Some benefits of running Facebook ads are that they allow you to use images, include a social aspect, allow you to drill down your target audience, and be exact with who you want to show your […]

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The Easy Guide to Facebook Ads

Want to get that extra push for your website, Facebook Page, product, or contest? In some cases, Facebook ads can bring more traffic than Google AdWords. This is where Social Media and Pay Per Click (PPC) mingle. If you are not sure where to start, here are a few tips to guide you through all […]

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Targeting a Wide Audience for your Facebook Ads

Facebook for businesses is continuously improving, especially in advertising. The great thing about Facebook Ads is that you can target very specifically or very broadly. Facebook can target based on age, birthday, sex, location, work place, language, likes, interests, education, connections, and marital status! It is up to you, the advertiser, to use one or […]

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3 Ways Viral Video Marketing Work on Social Media

Viral video marketing has skyrocketed this year, from the Old Spice Guy to Merton on Chatroulette. While many videos are hosted on YouTube and vimeo.com, Facebook is the second most popular site to share videos. Viral videos are short and sweet and their impact can be too. In order to gain the maximum benefit and […]

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How to Read your Facebook Insights

Facebook Pages have become a main resource for companies to develop their social media presence in addition to their own website design and development. It’s a great place to start conversation and get your message out there, but how do you justify this investment? What are the metrics? Facebook provides their own set of analytics, […]

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