Running a small business can be challenging and when you throw maintaining your internet marketing into the mix, things begin to seem overwhelming. Fear not! We’re here to help decode a few essential things that will drastically improve your efforts.

When someone is looking for a company or service, they rarely haul out the phone-book anymore; what do they do? Search Google! If you already have a domain name, the first step is to set up a Search Engine Optimization (SEO) provider or copywriter and, though this does cost some money, it will be well worth it. Using SEO will ensure your business ranks high on Google and shows up right at the top of the page.

Once customers reach your website, you want them to stay – which, if it’s dull or ambiguous, can be difficult. Many website hosts offer well-designed templates that are not only pleasing to the eye, but functional as well. With an attractive website on your side, all you need to do is link to it your social media applications (which are a great tool for you to initiate engagement!) and you have the basics of your internet marketing plan. If you don’t know where to start with social media, start simple with platforms like Facebook and Twitter and, when you’re feeling more adventurous, go from there.

Though at times tedious, internet marketing is important! It’s good to remember that being successful at internet marketing takes time and effort; in order to see results, you must maintain your online presence by posting articles, writing blogs, updating information and interacting on social media.

Let us know how it goes!