Facebook Groups vs Pages

Written by Helen
November 26th, 2009

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I finally updated our Facebook Fan Page yesterday! Yay! So, now we have a Facebook Group and a Page dedicated to all fun Cucumber Marketing Inc. I thought it would be good timing to write a quick post about the differences between Groups and Pages.

Facebook Groups

Facebook Groups were introduced way before Pages and they *can* outrank Pages when a Facebook search is performed. That being said, Facebook is heavily promoting and favouring Pages over Groups right now, so it’s highly recommended that you start a Facebook Fan Page over a Facebook Group.

Facebook Fan Pages

My personal favorite! You simply can do more stuff with Pages vs Groups. You can customize the page using FBML (Facebook Markup Language), create new boxes (Contact us, Our Services, etc.) and link them to your main site. It’s easier to stay in touch with your fans because every time you update your Fan Page, your fans will get an update in their Live Feed.

There’s nothing wrong with creating both a Fan Page and a Group. If you already have a Group, invite your members to become your fans. Play with both of them and see which one is right for you.

Both Groups and Pages determine their popularity in search results by their size. It’s important not to just create a Group or a Page, but also to maintain it, promote it and grow the membership base.

My conclusion:

My personal feeling is that Groups are good for a specific cause or an event. It’s great for people that share similar interests to create a presence on Facebook. For example a University Group or a high school reunion Group, or a Santa Clause is coming to town Group, etc.

Fan Pages are great for businesses, artists, famous personas, etc. to get their fans together and keep them updated.

Need a little more help figuring it all out? Contact us and one of our Facebook junkies will help you to get started!

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