Corporate Branding 101. Where Do I Start?

Written by Helen
September 23rd, 2009

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Corporate branding is a process of establishing a name and image for your business. If the branding job is done right, it works like a switch in people’s heads when they see your logo. If your brand is recognizable, well-known and trusted, people will more likely be willing to do business with you, rather than if they do not know you.

Yes, everyone starts without a logo and strong brand recognition, but a strong brand is something that should be built on a daily basis from the moment you decided to start a company.

So, how can the corporate branding be achieved?

First things first – you need a corporate logo.

The second step is to put your logo on something tangible; t-shirts, corporate clothing, promotional umbrellas, baseball caps, luggage, you name it.

Corporate clothing is one of the easiest, and proven ways to create brand awareness, simply because people need clothes, and if it’s free (promotional clothing is free most of the time), then even better. One thing you need to ensure is that your corporate apparel is of high quality, otherwise you will be wasting your time and money on clothing that no one is going to wear.

How do I choose what kind of corporate clothing to make?

You can go as simple as an embroidered t-shirt or a fleece, or you can design a branded jacket or sports wear. It all depends on your occasion, well, and your budget of course.

Are you having an annual corporate summer party? An embroidered baseball cap with your logo would be a nice party favor. New employee in the company? Welcome her/him with a corporate t-shirt, with your logo on it. Are you a start-up company that doesn’t have a marketing budget yet? Order some custom-made logo shirts or sweatshirts for yourself, friends and family.

Good luck!

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