Social Media – Marketing for the Greater Good

Good Luck, Seth!

Genuine care is a powerful emotion, and a philosophy that we live and work by at Cucumber Marketing. While social media is a powerful marketing tool, it exists mainly to bring people together through the connection of interests and activities. Raising Awareness through Social Media We saw the ALS ice bucket challenge take the world by […]


Social Media Marketing – Pitfalls and Trends

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Have you ever wondered if there are any pitfalls in social media marketing? Can you use social media sites solely and effectively to create and drive brand awareness? Here’s the answer in a nutshell: Social media marketing is a double-edged sword. You can’t control what people say online, but you can curate content and empower […]


Social Media for Retail Businesses

Gastown Vancouver Retail Minimalism

What does the social media landscape really look like for retail companies today? What should your retail business be doing on Facebook, Twitter, Instagram, or the countless other networks that are now used for social media marketing? When addressing this seemingly daunting question, it’s less important to think about your specific industry and line of […]


The #IceBucketChallenge by the numbers

ice bucket challenge - social media

You’ve heard about it, and you might have even participated in it – the Ice Bucket Challenge has been getting some major social media love this summer (and is not showing any signs of slowing down). While this challenge is targeted at promoting awareness of ALS, one can’t help but notice that the challenge is becoming a […]


The 2014 World Cup Shatters Social Media Records – Again

Media Marketing

Last month we wrote about how the changes in online marketing over the last four years are reflected in the 2014 FIFA World Cup. From how the games are viewed to the marketing strategies utilized by some of the largest companies in the world, there’s no shortage of data that can be analyzed from the […]


The bird and the board: when to sing it and when to pin it

Social Media Icons Pinned

Between maintaining a page on Facebook, running PPC ads, blogging, and always keeping a focus on website design and SEO, we find clients often end up with  lots of channels  to manage and not enough resources to really grow their brand further on Twitter and Pinterest. Sure you might be on Twitter, as you should be […]


Tweeting to silence: What ‘Mute’ means for your brand

social media marketing - mute

Earlier this week, Twitter introduced a new and controversial feature called Mute which allows users to hide all tweets from specific accounts in their timeline. Alarmed? Fair enough. Let’s look at what it means for online marketers and social reach strategy. If a user mutes an account, it means that tweets and retweets from that […]


Social Media Giant Facebook purchases WhatsApp!


Whoever said money can’t buy you WhatsApp? I mean Happiness! Well for Facebook, this is certainly not the case. The social media giant has surpassed the $1 billion Instagram deal in 2012, proving this to be their largest acquisition at $19 billion. Yes, you are reading this correctly, $19 BILLION, bigger than any that Apple […]


Social Media Marketing. How visual are you?

Adidas image

Social media is evolving before our eyes, quicker than people are gaining an intolerance to wheat. In particular, it is becoming more about the visuals. What does this mean you say? This means it is important for you to learn more about visual marketing via social media, in order for your business to stay ahead […]


Writing for Social Media

words in marketing

Aren’t words fascinating? I bow in awe and gratitude in front of those people who are naturally good with words. Words are so powerful. Words can make us feel good. They can make us look bad. They inspire and constrict. In marketing – words are the (s)words (!) that could cut your revenue in half […]