Marketing with Facebook – How to Build a Social Media Following

FB campaign

Facebook is the world’s most popular social platform. Unlike Twitter, Facebook gives you the freedom to post long pieces of text alongside creatives in order to reach and engage with your core audience. Social media marketing on Facebook generally works well for small businesses and CPG/Retail clients, but is less effective for B2B businesses. There […]


3 Tips to Improve Your Branding Through Twitter

Branding through Twitter

Building off our previous post on branding during the off-season, we’re going to discuss the specific ways in which you can improve your branding through Twitter. Twitter is useful during the busy season because you’ll be able to live tweet updates during events, provide promotional information, and engage enthusiastic followers at their highest peak of interest. […]


Social Media Marketing – 3 Facebook Changes Affecting Your Metrics

Facebook Social Media

The social media space is constantly changing, and as marketing managers we need to adapt. A lot has changed with how Facebook tracks its metrics in 2015, so we’ve summarized the 3 most important points that would impact you as a Facebook Page admin. These changes directly affect your monthly reports, so it’s important that you have a […]


Social Media – Marketing for the Greater Good

Good Luck, Seth!

Genuine care is a powerful emotion, and a philosophy that we live and work by at Cucumber Marketing. While social media is a powerful marketing tool, it exists mainly to bring people together through the connection of interests and activities. Raising Awareness through Social Media We saw the ALS ice bucket challenge take the world by […]


Social Media Marketing – Pitfalls and Trends

Screen Shot 2015-03-27 at 6.31.12 AM

Have you ever wondered if there are any pitfalls in social media marketing? Can you use social media sites solely and effectively to create and drive brand awareness? Here’s the answer in a nutshell: Social media marketing is a double-edged sword. You can’t control what people say online, but you can curate content and empower […]


Social Media for Retail Businesses

Gastown Vancouver Retail Minimalism

What does the social media landscape really look like for retail companies today? What should your retail business be doing on Facebook, Twitter, Instagram, or the countless other networks that are now used for social media marketing? When addressing this seemingly daunting question, it’s less important to think about your specific industry and line of […]


The #IceBucketChallenge by the numbers

ice bucket challenge - social media

You’ve heard about it, and you might have even participated in it – the Ice Bucket Challenge has been getting some major social media love this summer (and is not showing any signs of slowing down). While this challenge is targeted at promoting awareness of ALS, one can’t help but notice that the challenge is becoming a […]


The 2014 World Cup Shatters Social Media Records – Again

Media Marketing

Last month we wrote about how the changes in online marketing over the last four years are reflected in the 2014 FIFA World Cup. From how the games are viewed to the marketing strategies utilized by some of the largest companies in the world, there’s no shortage of data that can be analyzed from the […]


The bird and the board: when to sing it and when to pin it

Social Media Icons Pinned

Between maintaining a page on Facebook, running PPC ads, blogging, and always keeping a focus on website design and SEO, we find clients often end up with  lots of channels  to manage and not enough resources to really grow their brand further on Twitter and Pinterest. Sure you might be on Twitter, as you should be […]


Tweeting to silence: What ‘Mute’ means for your brand

social media marketing - mute

Earlier this week, Twitter introduced a new and controversial feature called Mute which allows users to hide all tweets from specific accounts in their timeline. Alarmed? Fair enough. Let’s look at what it means for online marketers and social reach strategy. If a user mutes an account, it means that tweets and retweets from that […]