What’s the deal with Content Marketing?​

Branding Cat

Have you ever left work on a Friday afternoon, ready for the weekend, only to see a bunch of unrelated ads pop up on Facebook? Ew. What a buzzkill. Here’s the deal – ​no-one likes an intrusive ad​. Not only are they annoying to customers, but they’re also less effective. In fact, 83% of consumers […]


Unraveling Instagram for Social Media Marketing


Instagram recently released advertising options to its visuals-heavy platform, and already we’re knee-deep in testing its marketing effectiveness for our clients. Adding to our social media suite of Facebook, Twitter and Pinterest, Pay-Per-Click (PPC) ads on Instagram have some interesting results when stacked against other PPC options. Here’s what Advertising for Instagram means for you – and […]


How to use Instagram for Marketing


Instagram is famous for being one of the trendiest marketing mediums. As a purely visual platform, Instagram allows the business user to display their best products and proud moments to the world, steadily gaining followers and reaping in Likes. But for years, Instagram has proven to be a pretty fickle medium to use. The lack of […]


Marketing with Facebook – How to Build a Social Media Following

FB campaign

Facebook is the world’s most popular social platform. Unlike Twitter, Facebook gives you the freedom to post long pieces of text alongside creatives in order to reach and engage with your core audience. Social media marketing on Facebook generally works well for small businesses and CPG/Retail clients, but is less effective for B2B businesses. There […]


3 Tips to Improve Your Branding Through Twitter

Branding through Twitter

Building off our previous post on branding during the off-season, we’re going to discuss the specific ways in which you can improve your branding through Twitter. Twitter is useful during the busy season because you’ll be able to live tweet updates during events, provide promotional information, and engage enthusiastic followers at their highest peak of interest. […]


Social Media Marketing – 3 Facebook Changes Affecting Your Metrics

Facebook Social Media

The social media space is constantly changing, and as marketing managers we need to adapt. A lot has changed with how Facebook tracks its metrics in 2015, so we’ve summarized the 3 most important points that would impact you as a Facebook Page admin. These changes directly affect your monthly reports, so it’s important that you have a […]


Social Media – Marketing for the Greater Good

Good Luck, Seth!

Genuine care is a powerful emotion, and a philosophy that we live and work by at Cucumber Marketing. While social media is a powerful marketing tool, it exists mainly to bring people together through the connection of interests and activities. Raising Awareness through Social Media We saw the ALS ice bucket challenge take the world by […]


Social Media Marketing – Pitfalls and Trends

Screen Shot 2015-03-27 at 6.31.12 AM

Have you ever wondered if there are any pitfalls in social media marketing? Can you use social media sites solely and effectively to create and drive brand awareness? Here’s the answer in a nutshell: Social media marketing is a double-edged sword. You can’t control what people say online, but you can curate content and empower […]


Social Media for Retail Businesses

Gastown Vancouver Retail Minimalism

What does the social media landscape really look like for retail companies today? What should your retail business be doing on Facebook, Twitter, Instagram, or the countless other networks that are now used for social media marketing? When addressing this seemingly daunting question, it’s less important to think about your specific industry and line of […]


The #IceBucketChallenge by the numbers

ice bucket challenge - social media

You’ve heard about it, and you might have even participated in it – the Ice Bucket Challenge has been getting some major social media love this summer (and is not showing any signs of slowing down). While this challenge is targeted at promoting awareness of ALS, one can’t help but notice that the challenge is becoming a […]