1-604-288-2938Archive for the ‘Facebook’ Category
Facebook for Business: Why Insights are Important
Monday, April 9th, 2012
Facebook is one of the most popular Social Media sites to ever exist and with over 750 million users, it’s not difficult to see why. With its seamless interface and applications, Facebook offers an all-in-one experience for socializing and networking. So, if it’s so big, is your company using it? If not, it’s time to sign up and take advantage of the perks that Facebook offers businesses. Though it creates an online avenue for advertising, there is also a way to get a lot of information from your business’ page without paying a penny.
How?
Using Facebook’s Insights: the online marketers “in” to understanding who your audience is, who you are reaching and the trends in your marketing efforts.
Social Media is all about creating relationships and engagement, not necessarily receiving a physical ROI; with Insights, you can track pretty much everything that goes on with your page. It’s no secret that analysing information can give you not only a greater understanding of what your customer wants from you, but also a great understanding of how your efforts are being received. Providing information on demographics, location, number of likes, number of reaches and comprehensive graphs to explain it all, it’s pretty easy to visualize the trends that are occurring on your page and where there’s room for improvement.
If you’re unsure of how to access this tool, login to your business’ page, select “insights” on the left hand side, and click through the options to view your various analytics. To view an example, click the images below to enlarge.
View the demographic variety of your page's users.
See a visual of how your page's reach increases with a new post.
Track how often people are accessing your page.
Tags: analytics, Facebook, insights, internet marketing, Social Media, social media marketing, Tools
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What Facebook Timeline Means for Your Business
Wednesday, February 29th, 2012
Facebook is constantly evolving, developing and redeveloping its image to become more user friendly and cutting edge in the world of Social Media. Its newest creation is Facebook Timeline - a profile design that makes it easier to “tell a story” and portray your life events in a more attractive way. Though this has been available for personal profiles for some time now, it has finally arrived for business fan pages as well.
So, what does this mean for you?
Timeline presents many opportunities for further personalizing and branding your page, as you are given more freedom to create customizable “covers.” Engaging with your users can also become easier as your content becomes more personalized; removing the “wall” presents more options as the message-board feeling disappears.
Whether or not this development will make interactions smoother or more difficult is yet to be seen; for now, businesses can take advantage of the fact that it’s new for everyone and experiment as they wish.
We have certainly started playing with our Facebook Page! :)
Tags: Branding, Facebook, facebook for business, Facebook Pages, Facebook Timeline, New Facebook, Social Media
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{Facebook} – How I went from being “helencat” to Helen Stepchuk. The Evolution of our identities.
Monday, April 25th, 2011
Helen (me), Alfredo (Facebook) and Willis (SMEI)
Last month (wow, it took me a while to write this post) I went to the Facebook event that was organized by SMEI and sponsored by Cucumber Marketing. The event was fantastic and I wanted to share some key points + my thoughts.
The world is changing, no doubt. We’ve seen “the Facebook movie,” we’ve seen people being trapped in Australia and getting themselves rescued by updating their Facebook wall, we’ve even seen someone naming their daughter Facebook (now, that’s original! :) So, what’s next? What’s the main reason for this so-called social revolution?
How does our psychology work? Some of the reasons…
1. We are influenced by our subconscious mind (the way we were brought up, etc.)
2. We are influenced by those whom we trust (our parents, our best friends, our network etc)
FACEBOOK for personal use (Social by Design)
Social! That’s the keyword. We are social beings and since the age of 1 (or even younger) we to learn how to fit in, how to belong. So, it is in our nature to listen to what people say about us and to compare ourselves to others or to even our own selves.
Facebook does just that. It gives us the opportunity to measure / assess the situation, it allows us to be a part of the community; it connects us to people that we barely know on a deeper level (and taking our relations to the next level by doing so), it helps us to express ourselves and allows us to BELONG!
Helen Stepchuk + Phil
Friends are influencing friends. Everything is better when your friends are there, too! This is so true. I do not think anyone would argue with this.
So, what exactly had happened in the last 3-5 years? How did we suddenly go from cowboy4646 or sexygirl246 to Mary Smitherson and Don Stinkerson? (Or from “helencat” to Helen Stepchuk, for that matter?)
By the way, have you noticed it? There’s less and less nicknames used in Social Media and more real names. Interesting, huh?!
We simply realized that our voices would be heard if we were being AUTHENTIC!
FACEBOOK for business:
Web is organized around people → Businesses are organized around people → Organizing around people delivers results.
Easy formula, huh?
We all know that people do not do business with businesses. People do business with people…. or a cookie. Excellent example of engaging with your target audience!
So, if we are all busy and who cares about what you had for breakfast … WHY on earth then would OREO have 17,445,181 “LIKES” on Facebook? People are wanting to BELONG, to express their view and to make a statement …..and it worked for Oreo. Oreo cookies lovers unite!
WHO DOES YOUR Social media? How to achieve results….
Your social media voice online is critical for building a positive brand experience for your customers. It’s a great way for you to address any negative questions or comments. Just like the traditional PR (a press release of any kind) you would not let your 15 year old niece write it, would you? Why would you let your teenage daughter “manage” your Social Media?
Social Media is no different from any other (traditional) marketing tool. There must be a plan, there must be a goal and there must be deliverables.
Do not go on a blind date with Social Media!
Analyze and measure and you may, too, soon see all the great benefits “Social Media” has to offer to your business!
Got questions about Social Media?
Come to our Social Media Launchpad workshop on April 29th , or comment your thoughts + questions below.
Thanks for reading!
Love, Helen
Tags: Alfredo Tan, facebook for business, facebook for personal use, SMEI
Posted in Facebook | No Comments »
