1-604-288-2938Free Online Photo-Sharing Platforms for Your Business
August 23rd, 2011 by Danielle
A way to make your Internet Marketing campaigns interactive and engaging online is through the use of photos. Images can often represent your business better than words, capture short attention spans, and increase interaction times. Here are some great (and free) Social Media platforms you can use to promote your products, company, events, employees, and brand image. Integrated with your Internet marketing, you can improve your online presence and drive traffic to your site. Flickr Flickr has been one of the longest standing photo-sharing websites and most used. On Flickr you can upload unlimited photos, and visitors can comment and share easily. It is not only popular amongst photographers and bloggers, many organizations are using it to store event and company photos for public viewing. You can add descriptive titles and text, which will help your SEO at the [...]
Internet Marketing – Make The Most Out Of What’s Trending
August 16th, 2011 by Danielle
The Internet moves at lightning speed. Trends can come and go in a minute. Finding and exploring ways your business can leverage trends can bring you traffic and appeal to different or broader groups. Rather than carrying the risk of creating your own trend or meme, many companies are riding the wave of existing trends to convey their message, through video, parodies, creative ads, or simply reposting with their own two cents (an easy-to-implement Internet Marketing tip!). But how do they do this? Leveraging trends takes a keen eye and a quick hand. Here are a few pointers to get your own marketing rolling: When creating new content based on a trend, have someone in the position to approve the content on the front line to avoid a long line of reviews and any hold up. Use Social Media to act fast. Use Facebook, Twitter, or any other social media [...]
Facebook Video Calling – When Words Can’t Say It All
August 11th, 2011 by Danielle
Sometimes 140 characters do not capture what you really want to say, heck, maybe you can’t say it at all in words! Recently, Facebook and Skype have teamed up to bring you Video Calling right in Facebook. Instead of sending a friend a message in chat, you can talk in real time or leave voice messages from anywhere. If you have friends and family abroad, you should check this out. How to Enable Video Calling You and your friend will both need a web-cam and microphone. To set up video calling go to the chat box of one of your friends already online in chat and click on the video icon (top right). Facebook will then guide you through the simple set up. After, you will be connected with your friend. You can also call a friend by going to their profile page and clicking the video icon at the [...]
What are Facebook Recommendations for Places?
August 9th, 2011 by Danielle
Always the go-to person for the latest trends, restaurants, and places? Try using Facebook Place Recommendations to share your hot spots. Recommendations are great way for you and your friends to discover more. And over anything else, people value their close network of friends and family’s advice and you can get highly relevant information. This works so well because, most likely, if a friends likes something, you will too; you trust and understand where they are coming from. If you discover a place worth visiting (a new restaurant or a great spa), go out and share the news! How do you make a place recommendation? To make a recommendation, visit the Place Page and at the top right corner, you will see a text box where you can write your personal recommendation. Once written, you have the option to share it with everyone, your network, friends of friends, friends, or [...]
The Science Between Colour and Gender
July 28th, 2011 by Danielle
Do you know why your favourite colour is red? From a young age, all of us make associations to our everyday surroundings. And colour has often been used as a form of identification, especially the masculine and feminine. Gender specific colours continue to hold true in our society, such as baby girls wearing pink and boys in blue. However, there are some colours that perform the same across all genders as well. Check out the below infographic about how colour is perceived by men and women. I definitely discovered some facts that once slid under my nose! Just for fun: Think about your most and least favourite colours and see how you compare. What are your reasons for your colour choices?
How To Use Hootsuite’s Social Analytics
July 26th, 2011 by Danielle
HootSuite, a leader of Social Media management applications, has introduced Social Analytics! You can see this on the new dashboard when you log into your account (under “Analytics” on the left-hand side). This tool helps you measure the results of your hard labour you put into your Social Media marketing. It gives an integrated analysis of your Google Analytics, Facebook, and Twitter marketing. (Which is essential for any Internet Marketing campaign!) HootSuite’s Social Analytics has over 30 types of analytics that are organized into modules. Here are some to measure and track: Link Clicks Top Referrers Clicks by Region Mentions Profile Growth Likes and Demographics Google Analytics Traffic Top Content What good is to have all that data if you can’t interpret it and create readable reports? Take a look at HootSuite’s reporting options: Customized Reports (or use a pre-set template) Create reports easily and enjoyable with their WYSIWYG, drag-and-drop [...]
Free Twitter Marketing Analysis Tools
July 21st, 2011 by Danielle
It’s time for a little spotlight on Twitter! We know the towering power behind Social Media, and Internet marketing, in general, is the person. But like any person, sometimes we need a hand, whether it is finding trends, monitoring, analysing your reach, or knowing how we are doing. And one of the ways we can improve as a person is feedback and seeing the bigger picture. Here are some free and fun Twitter (personality) tools that can give you insight on how you are using your account: TweetStats Enter your handle to produce a colourful array of insightful graphs! TweetStats will tell you when you tweet the most, your tweeting behaviour, who you are talking to, and what interface you use. BackTweets How many people did you reach on twitter? Enter a link or a hashtag to see its influence a or twitter handle for a snapshot of what percentages [...]
First Impressions Matter: Integrating your Social Media with Traditional Internet Marketing
July 19th, 2011 by Danielle
Starting your Social Media accounts can be daunting to set-up. And even more pressure sets when your next goal is to get noticed and find your fans and followers. We’ve seen many e-newsletters (also blog posts, announcements, etc.) not integrating their Social Media properly with their overall Internet Marketing when they first launch. Your Social Media needs to be presented like a press release or like the premiere of a movie. Here are a few key dos and don’ts on the right way to launch your Social Media to the world. Do: Add links to your Facebook, Twitter, etc. accounts in your e-newsletter, blog or on your website. Many people forget to directly link and instead just make a statement. That missing link makes it a little more difficult for people go to your profile. Don’t: Don’t just say follow us or ‘like’ us. Provide value. Why should they follow [...]
Facebook Studio: Your Resource for Facebook Ideas
July 14th, 2011 by Danielle
Whether you think there are endless options in Facebook and don’t know where to begin or think Facebook is too constricting for your Internet Marketing, Facebook Studio is a place to find great, proven social media marketing initiatives. Created by Facebook themselves, Facebook Studio is an international online community of marketers and agencies. You can see creative ideas from around the globe on how Facebook is used to promote brands, businesses, events, and more. Here is what else you can expect to find: Search through an online database of agencies and find their Facebook contributions and case studies. See how different promotions stack up. View their comments and performance, and then learn from them. See Facebook Studio’s Spotlight for the very best. You will find case studies on Facebook Pages, Ads, Deals, Places, Sponsored Stories, and other platform tools. Submit your own work! Your campaign will be shown in [...]
Google Plus, A First Look Inside
July 12th, 2011 by Danielle
June 29 marked Google’s launch of Google+ to a large test group of people. Google+ has been called Facebook’s new rival. It is their social platform with many similar and different features from Facebook. Google+ has the ability for group video chat, segmenting contacts, messaging, finding topics that you’re interested in, and sharing images, links, videos (well, anything found on the internet really). Here are our first thoughts: People Focussed What I really appreciate about Google+ is that it emphasizes the human touch. It makes it a point that Google+ is for your close, personal network. It is all about sharing between people that are relevant and who you find trustworthy. That’s the whole idea behind the Google +1 buttons and Google+ Sparks (suggested topics based on your interests); you only get relevant recommendations. Google+ makes it super easy to filter only what you want to see. No spam here. [...]
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