August 9th, 2011 by Danielle
Always the go-to person for the latest trends, restaurants, and places? Try using Facebook Place Recommendations to share your hot spots. Recommendations are great way for you and your friends to discover more. And over anything else, people value their close network of friends and family’s advice and you can get highly relevant information. This works so well because, most likely, if a friends likes something, you will too; you trust and understand where they are coming from. If you discover a place worth visiting (a new restaurant or a great spa), go out and share the news! How do you make a place recommendation? To make a recommendation, visit the Place Page and at the top right corner, you will see a text box where you can write your personal recommendation. Once written, you have the option to share it with everyone, your network, friends of friends, friends, or [...]
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July 28th, 2011 by Danielle
Do you know why your favourite colour is red? From a young age, all of us make associations to our everyday surroundings. And colour has often been used as a form of identification, especially the masculine and feminine. Gender specific colours continue to hold true in our society, such as baby girls wearing pink and boys in blue. However, there are some colours that perform the same across all genders as well. Check out the below infographic about how colour is perceived by men and women. I definitely discovered some facts that once slid under my nose! Just for fun: Think about your most and least favourite colours and see how you compare. What are your reasons for your colour choices?
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July 26th, 2011 by Danielle
HootSuite, a leader of Social Media management applications, has introduced Social Analytics! You can see this on the new dashboard when you log into your account (under “Analytics” on the left-hand side). This tool helps you measure the results of your hard labour you put into your Social Media marketing. It gives an integrated analysis of your Google Analytics, Facebook, and Twitter marketing. (Which is essential for any Internet Marketing campaign!) HootSuite’s Social Analytics has over 30 types of analytics that are organized into modules. Here are some to measure and track: Link Clicks Top Referrers Clicks by Region Mentions Profile Growth Likes and Demographics Google Analytics Traffic Top Content What good is to have all that data if you can’t interpret it and create readable reports? Take a look at HootSuite’s reporting options: Customized Reports (or use a pre-set template) Create reports easily and enjoyable with their WYSIWYG, drag-and-drop [...]
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July 21st, 2011 by Danielle
It’s time for a little spotlight on Twitter! We know the towering power behind Social Media, and Internet marketing, in general, is the person. But like any person, sometimes we need a hand, whether it is finding trends, monitoring, analysing your reach, or knowing how we are doing. And one of the ways we can improve as a person is feedback and seeing the bigger picture. Here are some free and fun Twitter (personality) tools that can give you insight on how you are using your account: TweetStats Enter your handle to produce a colourful array of insightful graphs! TweetStats will tell you when you tweet the most, your tweeting behaviour, who you are talking to, and what interface you use. BackTweets How many people did you reach on twitter? Enter a link or a hashtag to see its influence a or twitter handle for a snapshot of what percentages [...]
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July 19th, 2011 by Danielle
Starting your Social Media accounts can be daunting to set-up. And even more pressure sets when your next goal is to get noticed and find your fans and followers. We’ve seen many e-newsletters (also blog posts, announcements, etc.) not integrating their Social Media properly with their overall Internet Marketing when they first launch. Your Social Media needs to be presented like a press release or like the premiere of a movie. Here are a few key dos and don’ts on the right way to launch your Social Media to the world. Do: Add links to your Facebook, Twitter, etc. accounts in your e-newsletter, blog or on your website. Many people forget to directly link and instead just make a statement. That missing link makes it a little more difficult for people go to your profile. Don’t: Don’t just say follow us or ‘like’ us. Provide value. Why should they follow [...]
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July 14th, 2011 by Danielle
Whether you think there are endless options in Facebook and don’t know where to begin or think Facebook is too constricting for your Internet Marketing, Facebook Studio is a place to find great, proven social media marketing initiatives. Created by Facebook themselves, Facebook Studio is an international online community of marketers and agencies. You can see creative ideas from around the globe on how Facebook is used to promote brands, businesses, events, and more. Here is what else you can expect to find: Search through an online database of agencies and find their Facebook contributions and case studies. See how different promotions stack up. View their comments and performance, and then learn from them. See Facebook Studio’s Spotlight for the very best. You will find case studies on Facebook Pages, Ads, Deals, Places, Sponsored Stories, and other platform tools. Submit your own work! Your campaign will be shown in [...]
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July 12th, 2011 by Danielle
June 29 marked Google’s launch of Google+ to a large test group of people. Google+ has been called Facebook’s new rival. It is their social platform with many similar and different features from Facebook. Google+ has the ability for group video chat, segmenting contacts, messaging, finding topics that you’re interested in, and sharing images, links, videos (well, anything found on the internet really). Here are our first thoughts: People Focussed What I really appreciate about Google+ is that it emphasizes the human touch. It makes it a point that Google+ is for your close, personal network. It is all about sharing between people that are relevant and who you find trustworthy. That’s the whole idea behind the Google +1 buttons and Google+ Sparks (suggested topics based on your interests); you only get relevant recommendations. Google+ makes it super easy to filter only what you want to see. No spam here. [...]
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June 30th, 2011 by Danielle
You may have recently noticed some changes with Google’s search. They have been rolling out their social search factor “+1.” Google’s +1 takes the social aspect of the web, linking recommendations from friends and family to your web searches. So, when you are searching through Google, you may see websites that your network has visited and have essentially “liked,” bringing you more relevant search results. This will change Internet Marketing and search marketing (and possibly a big alteration in Google’s algorithm)! In order to see +1s, you must be signed into your Google profile. But how do you make sure people can “+1” your website? Well now, Google has released +1 buttons for websites. Having the +1 button on your website opens up opportunities for visitors to recommend your page and have your website shown to relevant searches (and Google is all about relevancy). This can change how your webpage [...]
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June 24th, 2011 by Danielle
It may have gone under your eye, but cucumbers can be found just about everywhere: in your meals, drinks, beauty products, and as adorable garnishes. Before you head out to the grocery store next, think about some of these amazing facts about cucumbers (cool, approachable, collected, and a multi-purpose vegetable… and fruit). Protect your skin this summer by using products with cucumbers; they have anti-inflammatory ingredients to help your skin cool down. Cucumbers contain soluble and insoluble fibre, which helps you feel full and lower LDL (bad) cholesterol. Is it time for high tea again? Don’t forget cucumber sandwiches, a classic English sandwich! Cucumbers originally came from India and made their way here by the mid-1600’s. Why do you put cucumbers on your eyes at the spa? Having over 90% water content, they help relieve puffiness, moisten, and cool your eyes. Cucumbers have vitamin K, anti-oxidants, potassium, vitamin A, vitamin C, and [...]
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June 23rd, 2011 by Danielle
Thinking of creating a new logo for your business? Take a look at one of our recent projects – logo design for B.C. Alberta Movers. It’s no secret, logos must capture your brand’s image, experience, and promote key messages instantly (if done right). Before + after: The new logo includes new colours, and design elements to capture the company’s business image, rather than only utilizing text. Colour can affect people’s perceptions, evoke different emotions, and even alter buying behaviour. Here’s what BC Alberta Movers had to say about the new logo design: You made it quickly and I was pleased with the design very much. I didn’t even need to tweak it at all. Catchy, sleek, bold and clear. Good job. Thanks! – Derek Bates (Owner) Need help with expressing your message more clearly? Give us a shout!
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