1-604-288-2938Google on the Go. Mobile Advertising and The Future of Internet Marketing
October 5th, 2011 by Danielle
Did you know for every PC sold, 3 phones are sold globally? Technology and the Internet work at lightning speed. Technology has improved leaps and bounds; wifi, 3G, smart phones are becoming more and more common and the new norm. In fact, there are over 5 billion mobile users in the world with the majority being smart phone users! One in three searches on phones are local and 15% of apps provide local services as well. The future of advertising is local and mobile and it’s right at our doorsteps. This is the time to move forward and revamp your Internet Marketing, before the big change even hits. Using Google Adwords, you can opt into having your ads appear on all mobile devices. When you opt into mobile advertising… Your business gets super relevant traffic and leads. Mobile users are more likely to visit your store, find your store’s address, [...]
Bricks To Clicks? Google Places can get your Local Business Online in a Flash
September 28th, 2011 by Danielle
Having a physical store doesn’t have to be mutually exclusive to the online world and Internet marketing. Working hand in hand can give your local business a double advantage. Google Places can do just that. Google Places allows your local business to be listed and found on Google properties. This includes Google Maps, local advertising, and even local searches, boosting your Search Engine Optimization. It is extremely useful for any potential customer; Google Maps has become a go-to place for information: 1 million hours are spent browsing Google Maps and Earth each day 1 in 5 searches is local What happens when you list your local business on Google Maps? Your business is found by many new customers who want to go to your store. Local and relevant businesses are listed right next to the map and strengthen local SEO. Enhance your Adwords. Google brings together your Adwords Ads and local [...]
5 Wise Business/Life Pointers from Ellen DeGeneres and others
September 14th, 2011 by Danielle
Vancouver was fortunate to host some of the most inspiring and powerful women. Eight honest and unstoppable women of various backgrounds and industries came to speak at Power of Women August 12, 2011. This year’s speakers included Ellen DeGeneres, Suzanne Somers, Marlee Matlin, Jessica Holmes, Courtenay Wolfe, Loretta LoRoche, Leigh Anne Tuohy, and Amilya Antonetti. All had a different story to tell, a different life discovery. And together, we, as humans and women, are able to piece it together and apply it our lives, whether it is business, relationships, health, how to achieve your life’s goal or how to take on your daily life. Below are my top 5 takeaways that resonated with me. Extend an act of generosity everyday and value everybody equally Leigh Anne Tuohy, whose family was the basis of the story of The Blind Side, iterated the importance of kindness and treating every individual equally. Everybody [...]
Just do it! Improve your website traffic. Just. Like.That. {Video}
September 9th, 2011 by Helen
Happy Video Friday! Last week we talked about Google Analytics and the most important numbers you need to know about your website. This week we continue in that direction and look at the ways how one of those “important numbers” can be easily improved. We are talking about your website traffic, of course. How many people visit your website daily, weekly, monthly? No idea? Please watch last week’s Video Friday, and then come back here… One of the ways to increase traffic to your website, naturally and organically, is to start blogging. If you don’t have a blog setup on your website yet, talk to your webmaster (or us) today. If you do have a blog – awesome! Start blogging! A few things to remember: – Make sure to use your primary keywords (SEO) in your blog post – Add your primary keywords in the most important SEO fields (title, [...]
Conquer Internet Marketing with Google AdWords
September 7th, 2011 by Danielle
Where do people hang out on the Internet? As a business owner you want to know that, so you can get in front of your target audience; in the right place, at the right time. Google AdWords does just that! With its multiple types of online advertising (text ads, banners ads, video advertising, etc) Google AdWords reaches over 80% of online users in the WORLD! So the chances are… YOUR potential clients are amongst those 80%! It is impertinent your business is visible in search engines for it to grab a strong foothold online. This is especially true for Google. Your visibility and relevance in Google is your gateway for driving traffic (“opportunities”) to your business. One of the ways you can get noticed in Google is through Google AdWords. Wait, what is Google AdWords? Google ads show up next to relevant search results or content. They can be text, image, video-based or [...]
Your Website and Internet Marketing Collide. What Really Matters. {Video}
September 2nd, 2011 by Danielle
Welcome back to Video Fridays, your Internet Marketing video coach! And boy, do we ever have some great tips, tools, and expertise for you and your business. Firstly, did you know that 95% of consumers research online before they make a purchase? Now, that you know this fact, it’s integral to have a good grip on your website’s statistics and know how your visitors behave on the website. Let’s dive right into it and find out more. To uncover website and customer behaviour, login to your Google Analytics account and look at these top 3 statistics. (Make sure you have Google Analytics installed on your site. It’s free! Ask your webmaster about it today!) #1 Your Website’s Traffic The number of people that visit your website. Is there a trend, spikes, or dips? How can you increase this number? We are going to talk about it more in one of [...]
Is your Business Visible Online? 10 Reasons Why Google is THE Place to be!
September 1st, 2011 by Danielle
Did you know that 94% of consumers research products online before buying? Does it seem like everywhere you go, you hear someone mention Google? Internet Marketing (Search Engine Optimization, Pay-Per-Click advertising, etc.) isn’t all Google, but it is very important and can open up many golden opportunities for you and your business. Its influential role in online marketing is due to many factors: the economic and consumer trend toward online media, Google’s vast reach, and its positive interaction with traditional media. It affects how you are seen, both offline and online. First, the online landscape has been influenced by the global economy. During the economic slowdown, there has not been a decrease in online activity; in fact, it has been boosting online growth. This ultimately has changed consumer behaviour. So, more people are going online…why should you worry about your business being found on Google? 10 Reasons Why You do WANT Your [...]
Press Release: Cucumber Marketing launches Video Fridays Season 2 – Marketing Videos for Small Businesses
August 26th, 2011 by Danielle
VANCOUVER, BC – August 29, 2011 – In their mission to help small businesses grow, Cucumber Marketing is continuously creating and sharing free resources. In early 2011, Cucumber Marketing launched Video Fridays to provide helpful advice, while connecting with visitors in a way that puts a face to the company. This Friday, September the 2nd Cucumber Marketing is launching the second season of their video blogging series. Video Fridays is a weekly video series, which features Internet marketing tips for small businesses. Topics are diverse and cover many aspects of Internet marketing. This includes, but not limited to, Facebook, Twitter, Web Analytics, and Search Engine Optimization. Relevancy is also paramount to the videos’ success, as they ensure the most important and applicable concerns are addressed. Suggestions for topics and questions can be submitted. New entrepreneurs and small business may not have the initial budget for an in-house marketing team. Acknowledging [...]
