Written by: Helen on July 20, 2010.Sitemaps are one of the most important and quickest things you can do to improve your site’s visibility on the web. Sitemaps tell Google and other search engines how many pages you have on your website, and essentially it creates a shortcut access to your website content for search [...]

Written by: Helen on May 25, 2010.So, how do you stay on track? What do you need to do in order not to make all those online marketing mistakes that we’ve been talking about this week? 1) Analyze your Online Marketing goals 2) Review your target audience 3) Create an Online Marketing plan 4) Act [...]

Written by: Helen on May 21, 2010.Online Marketing Mistake #3 – Not Knowing Your Numbers. 1) Know your numbers and know what to do with them. 2) Do you use Google Analytics or any other tracking software on your website? 3) Do you set up goals and conversions in Google Analytics? 4) Do you track [...]

Written by: Helen on May 19, 2010.Online Marketing Mistake #2 – Not knowing your competitors. 1) Know who your competitors are. 2) Offline and Online competitors might be slightly different. Search your primary keywords in Google and see who comes up in top 5 results. 3) Learn what they are doing Online, and how they [...]

Written by: Helen on May 18, 2010.Ta-da! Our first video clip from ByzHub is up! Sandra Garcia (Middle Child Marketing) and Helen Stepchuk (Cucumber Marketing Inc) revealed top Online and Offline (PR) marketing mistakes. Online Marketing Mistake #1 – Not Having an Integrated Marketing Strategy. We see this one all the time. It’s very easy [...]

Written by: Marie on March 26, 2010. Why Should I bid on my Brand Name in my PPC Campaigns? Increasingly advertisers want to know why they should spend PPC funds bidding on their own name.  Or, perhaps the more pertinent question is – why do most of my PPC conversions come from my brand name [...]

Written by: Helen on January 27, 2010.I’ve (SEO) optimized my site, now what? Just like any other SEO (Search Engine Optimization) specialist I get this question all the time. Needless to say, this is probably one of the most desired answers people would love to know, too! So, I thought I would write a post [...]

Written by: Helen on January 21, 2010.A Quick SEO Tip: Wondering if Twitter is beneficial to your overall SEO (Search Engine Optimization)? Some early stats show – yes. Tip: Tweet your Blog updates or your site’s URL (but do not spam , the more ReTweets you get, the more juice you add to your SEO. [...]

Written by: Helen on January 7, 2010.If you have your business website or a blog up and running, you have probably already heard the term “duplicate content” (SEO).  If not, then here are some pointers that you need to know if you want your site to be on the “nice” list in *Google’s records this [...]

Written by: Helen on January 2, 2010.Our clients often ask us if Pay Per Click (PPC) advertising compliments Search Engine Optimization (SEO) and vice versa. One of our clients had a theory that their PPC contributed to their high organic ranking. Some clients want to dominate the page, and think it is important to appear [...]