February 21st, 2012 by Sarah
Implementing social media into your online marketing can seem overwhelming but it’s actually pretty easy to reach your target market, especially with Twitter. All it takes is figuring out who exactly you’d like to reach, depending on your type of business and then the next steps are easy. Using the search bar, you can quickly type in buzz words that relate to your business – maybe you’re trying to reach parents, or sports fans, or pizza lovers – and with a simple click, thousands of people will appear that you can follow. What about followers for you? Twitter is meant to create a dialogue, an avenue for networking; therefore, it’s important to keep your account active and interesting in order to attract followers.
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February 16th, 2012 by Sarah
To an inexperienced user, all that the web offers can seem overwhelming when trying to find things to make marketing for your business easier; however, using the internet to promote your business doesn’t need to be a stressful experience. We’ve all more or less hopped on the Google bandwagon and for a good reason – they offer a ton of useful programs and apps to help you do exactly what you want: market your business. Here are 3 of Google’s Top Rated FREE Marketing and Sales Apps that will help you seamlessly navigate through your online marketing experience: Notifying the Masses: MailChimp – Create Newsletters That Pop Graphic design doesn’t need to be your forte with this easy to use, easy to customize newsletter and email promotion application. Whether you’d like to import your own banner or make one using MailChimp’s designer, creating a personalized, branded newsletter or email promotion [...]
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February 14th, 2012 by Sarah
We live in a world where communication and technology are at our fingertips nearly every second of the day; laptops, GPS, smart phones – you name it, and the majority of tech-savvy consumers will own it. Though it is arguable that we’ve become dependent on these devices, their existence isn’t all bad and mobile marketing has flourished with their use. Enter: Location Based Advertising (LBA); the mobile marketers dream for reaching consumers with their product or service, right when they need it. Imagine you’re walking through downtown Vancouver and you’re really craving something to eat; like Google Maps on steroids, LBA platforms deliver coupons right to your smartphone with discounts on restaurants in the area. If a platform allows you to enter your favourite stores and places to eat, you can pretty much walk anywhere and hopefully get what you want at a lower price. Apps like FourSquare and NavTeq [...]
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November 23rd, 2011 by Danielle
Many businesses, organizations, and individuals will contest and suspect the return on investment (ROI) from Social Media. ROI can be grey and intangible to some, but this is definitely not the case. Not only do we see the plentiful benefits of Social Media (for example: brand management, engagement and customer service), we can expect an upward growth of Social Media ROI in the future. Why is that? Technology is constantly changing. And the way technology and online marketing are moving is towards uniting consumer and business needs. This is what will make Social Media ROI clearer and increase Social adspend. Let’s take a closer look at three future Social Media progressions: Social adspend will be more transparent. Facebook has already released several changes in Facebook Insights and their advertising analytics. We will see more social analytics services and metrics to better target and measure marketing efforts. Your brand message will stand out with improved content organization. [...]
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November 16th, 2011 by Danielle
Links (external and internal) are extremely important for Search Engine Optimization (SEO) and your overall Internet Marketing. It helps get your website found and allows your visitors to go to and navigate through your site. However, every now and then, a broken link will appear. This can affect your SEO and frustrate your visitors. Here’s how you can track them down: Go to your Google Webmaster Tools. You must have an account open with them. Click ‘Diagnostics’ on the left-side panel Go to ‘Crawl Errors’ Under the ‘Web’ tab, you will see your ‘Not Found’ errors. These are your broken links. You will find broken links (404-errors) coming from your own site as well as any external links to your site. You can then download this chart to get cracking on fixing these broken links. There are several ways you can correct broken links. [...]
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November 9th, 2011 by Danielle
So you have a great-looking website, but did you know that individual landing pages can be the main driver to your entire site? Landing pages are key to components all forms of Internet Marketing, including Search Engine Optimization, Email Marketing, and especially important for Pay-Per-Click advertising. The bottom line is that landing pages are what captures and captivates your online visitors. It is a single web page that visitors first see and is intended to communicate one central idea (such as one of your services, an announcement, or sign up form). A great landing page has many factors. Here are the top 5 factors you need to know to make your landing page phenomenal and captivating. A fabulous headline. Make sure your visitors can see it and it explains your intent short and simple. List of benefits. The visitor is always thinking “what’s in it for me?” So lay it [...]
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November 2nd, 2011 by Danielle
Were you hoping Twitter would bring in more sales and leads to your business? Twitter is definitely not a lost cause; 70% of Social Media users actively shop online! It’s all in how you talk about your business. Especially with Internet Marketing, making sure your business is in tune with your customers and closing that physical gap are extremely important. Twitter is no ordinary marketing and communication tool. Here are our top tips to bring you and your customer closer, allowing your business shine: Speak in the first-person. Keep it personal using “I.” Communicating in the first-person makes communication one-to-one, more engaging, and closes the gap between business and customer (people actually know who they are talking to). You may even want to have your own spokesperson. Speak their language. Although it may vary from industry to industry, Twitter is a casual landscape. Keep it down to earth by picking [...]
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October 26th, 2011 by Danielle
Do you know when your business brings in most sales? Most businesses go through ups and downs called cycles. Knowing your business cycles and customer behaviour over time gives you the power predict the future, from sales, promotions, budget, to inventory management. And with the Internet, tracking and finding out when your business does best has never been easier. You can find information over the years, months, and to the hour! Here are 3 areas to begin with and to continually track to identify your business cycles: When Do People Search For Your Business – Google Insights for Search See when people are searching for your product or service the most on Google Insights. Discover trends over time and across countries. This will help structure your future online marketing and show you business opportunities (e.g. when is a good time to sell). Why and When People Visit Your Site – [...]
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October 19th, 2011 by Danielle
Email is one of the oldest forms of Internet Marketing, but that does not mean it has to be outdated. Chimps are social animals, MailChimp that is. When you enable the power of Social Media in your Email Marketing, you open the golden gates of opportunity: your email could be shared amongst friends, increase subscribers, and tweeted across the globe. MailChimp understands this to the nth degree. And they have taken the extra step to make this possible and simple for you: Understand your customers. MailChimp uncovers your mailing list’s social aptitude and target to them. Find out which social network they use and who’s most connected in MailChimp’s SocialPro. Make your e-newsletters a two-way conversation. By allowing Facebook comments in your campaign, your subscribers can talk to you in one simple click. Link to your newsletter on Twitter, Facebook, and more. MailChimp creates a unique URL for each newsletter so you [...]
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October 14th, 2011 by Danielle
Do your co-workers need to be persuaded to believe your new idea? Does your son need to be persuaded to do his homework? Does your significant other need to be persuaded to going to your family reunion? You may think some people just need a little more persuasion than others, a little more push. But everyday we are consistently persuading everybody around us. This doesn’t just mean getting someone to see your point of view. It’s also about creating real connections, authenticity, honesty, and learning how to sell yourself. One of our latest reads is Arlene Dickinson’s book Persuasion. Arlene did not have the easiest life (at 31 she was divorced with four kids and a high school diploma), but since then, she has become the CEO of Venture Communications and now co-host of CBC’s Dragons’ Den. We are always on the lookout for books that will help us, our businesses [...]
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