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An Internet Marketing Essential? YouTube Advertising

September 21st, 2011 by Danielle

Did you know YouTube is available in 25 countries and 70% of their traffic is international? The amazing thing about the Internet is that it is used globally, by people of different backgrounds and interests. It is truly a widespread phenomenon that can enable you to reach your target market. Fast! Even just looking at YouTube alone, it can open up your business to many users that would not normally be aware of it. Considering YouTube advertising as an integral part of your Internet Marketing will give your business a creative and cost-effective online edge. How big is YouTube anyways? Second largest search engine after Google. (WOW!) Top 5 Internet property Huge hub and great starting point for users 2 billions video views/day globally 24 hours worth of video uploaded every minute 5% of time on the Internet is spent on YouTube What YouTube can do for your business today? [...]

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5 Wise Business/Life Pointers from Ellen DeGeneres and others

September 14th, 2011 by Danielle

Vancouver was fortunate to host some of the most inspiring and powerful women. Eight honest and unstoppable women of various backgrounds and industries came to speak at Power of Women August 12, 2011. This year’s speakers included Ellen DeGeneres, Suzanne Somers, Marlee Matlin, Jessica Holmes, Courtenay Wolfe, Loretta LoRoche, Leigh Anne Tuohy, and Amilya Antonetti. All had a different story to tell, a different life discovery. And together, we, as humans and women, are able to piece it together and apply it our lives, whether it is business, relationships, health, how to achieve your life’s goal or how to take on your daily life. Below are my top 5 takeaways that resonated with me. Extend an act of generosity everyday and value everybody equally Leigh Anne Tuohy, whose family was the basis of the story of The Blind Side, iterated the importance of kindness and treating every individual equally. Everybody [...]

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Just do it! Improve your website traffic. Just. Like.That. {Video}

September 9th, 2011 by Helen

Happy Video Friday! Last week we talked about Google Analytics and the most important numbers you need to know about your website. This week we continue in that direction and look at the ways how one of those “important numbers” can be easily improved. We are talking about your website traffic, of course. How many people visit your website daily, weekly, monthly? No idea? Please watch last week’s Video Friday, and then come back here… One of the ways to increase traffic to your website, naturally and organically, is to start blogging. If you don’t have a blog setup on your website yet, talk to your webmaster (or us) today. If you do have a blog – awesome! Start blogging! A few things to remember: – Make sure to use your primary keywords (SEO) in your blog post – Add your primary keywords in the most important SEO fields (title, [...]

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Conquer Internet Marketing with Google AdWords

September 7th, 2011 by Danielle

Where do people hang out on the Internet? As a business owner you want to know that, so you can get in front of your target audience; in the right place, at the right time. Google AdWords does just that! With its multiple types of online advertising (text ads, banners ads, video advertising, etc) Google AdWords reaches over 80% of online users in the WORLD! So the chances are… YOUR potential clients are amongst those 80%! It is impertinent your business is visible in search engines for it to grab a strong foothold online. This is especially true for Google. Your visibility and relevance in Google is your gateway for driving traffic (“opportunities”) to your business. One of the ways you can get noticed in Google is through Google AdWords. Wait, what is Google AdWords? Google ads show up next to relevant search results or content. They can be text, image, video-based or [...]

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Your Website and Internet Marketing Collide. What Really Matters. {Video}

September 2nd, 2011 by Danielle

Welcome back to Video Fridays, your Internet Marketing video coach! And boy, do we ever have some great tips, tools, and expertise for you and your business. Firstly, did you know that 95% of consumers research online before they make a purchase? Now, that you know this fact, it’s integral to have a good grip on your website’s statistics and know how your visitors behave on the website. Let’s dive right into it and find out more. To uncover website and customer behaviour, login to your Google Analytics account and look at these top 3 statistics. (Make sure you have Google Analytics installed on your site. It’s free! Ask your webmaster about it today!) #1 Your Website’s Traffic The number of people that visit your website. Is there a trend, spikes, or dips? How can you increase this number? We are going to talk about it more in one of [...]

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Is your Business Visible Online? 10 Reasons Why Google is THE Place to be!

September 1st, 2011 by Danielle

Did you know that 94% of consumers research products online before buying? Does it seem like everywhere you go, you hear someone mention Google? Internet Marketing (Search Engine Optimization, Pay-Per-Click advertising, etc.) isn’t all Google, but it is very important and can open up many golden opportunities for you and your business. Its influential role in online marketing is due to many factors: the economic and consumer trend toward online media, Google’s vast reach, and its positive interaction with traditional media. It affects how you are seen, both offline and online. First, the online landscape has been influenced by the global economy. During the economic slowdown, there has not been a decrease in online activity; in fact, it has been boosting online growth. This ultimately has changed consumer behaviour. So, more people are going online…why should you worry about your business being found on Google? 10 Reasons Why You do WANT Your [...]

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Press Release: Cucumber Marketing launches Video Fridays Season 2 – Marketing Videos for Small Businesses

August 26th, 2011 by Danielle

VANCOUVER, BC – August 29, 2011 – In their mission to help small businesses grow, Cucumber Marketing is continuously creating and sharing free resources. In early 2011, Cucumber Marketing launched Video Fridays to provide helpful advice, while connecting with visitors in a way that puts a face to the company. This Friday, September the 2nd Cucumber Marketing is launching the second season of their video blogging series. Video Fridays is a weekly video series, which features Internet marketing tips for small businesses. Topics are diverse and cover many aspects of Internet marketing. This includes, but not limited to, Facebook, Twitter, Web Analytics, and Search Engine Optimization. Relevancy is also paramount to the videos’ success, as they ensure the most important and applicable concerns are addressed. Suggestions for topics and questions can be submitted. New entrepreneurs and small business may not have the initial budget for an in-house marketing team. Acknowledging [...]

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Free Online Photo-Sharing Platforms for Your Business

August 23rd, 2011 by Danielle

A way to make your Internet Marketing campaigns interactive and engaging online is through the use of photos. Images can often represent your business better than words, capture short attention spans, and increase interaction times. Here are some great (and free) Social Media platforms you can use to promote your products, company, events, employees, and brand image. Integrated with your Internet marketing, you can improve your online presence and drive traffic to your site.                         Flickr Flickr has been one of the longest standing photo-sharing websites and most used. On Flickr you can upload unlimited photos, and visitors can comment and share easily. It is not only popular amongst photographers and bloggers, many organizations are using it to store event and company photos for public viewing. You can add descriptive titles and text, which will help your SEO at the [...]

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Internet Marketing – Make The Most Out Of What’s Trending

August 16th, 2011 by Danielle

The Internet moves at lightning speed. Trends can come and go in a minute. Finding and exploring ways your business can leverage trends can bring you traffic and appeal to different or broader groups. Rather than carrying the risk of creating your own trend or meme, many companies are riding the wave of existing trends to convey their message, through video, parodies, creative ads, or simply reposting with their own two cents (an easy-to-implement Internet Marketing tip!). But how do they do this? Leveraging trends takes a keen eye and a quick hand. Here are a few pointers to get your own marketing rolling: When creating new content based on a trend, have someone in the position to approve the content on the front line to avoid a long line of reviews and any hold up. Use Social Media to act fast. Use Facebook, Twitter, or any other social media [...]

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Facebook Video Calling – When Words Can’t Say It All

August 11th, 2011 by Danielle

Sometimes 140 characters do not capture what you really want to say, heck, maybe you can’t say it at all in words! Recently, Facebook and Skype have teamed up to bring you Video Calling right in Facebook. Instead of sending a friend a message in chat, you can talk in real time or leave voice messages from anywhere. If you have friends and family abroad, you should check this out. How to Enable Video Calling You and your friend will both need a web-cam and microphone. To set up video calling go to the chat box of one of your friends already online in chat and click on the video icon (top right). Facebook will then guide you through the simple set up. After, you will be connected with your friend. You can also call a friend by going to their profile page and clicking the video icon at the [...]

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