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	<title>Cucumber Marketing &#187; Blog</title>
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	<link>http://www.cucumbermarketing.com</link>
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		<title>3 Reasons Social Media ROI And Social Adspend Will Increase</title>
		<link>http://www.cucumbermarketing.com/3-reasons-social-media-roi-and-adspend-will-increase</link>
		<comments>http://www.cucumbermarketing.com/3-reasons-social-media-roi-and-adspend-will-increase#comments</comments>
		<pubDate>Wed, 23 Nov 2011 14:00:32 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Paid Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3840</guid>
		<description><![CDATA[Many businesses, organizations, and individuals will contest and suspect the return on investment (ROI) from Social Media. ROI can be grey and intangible to some, but this is definitely not the case. Not only do we see the plentiful benefits of Social Media (for example: brand management, engagement and customer service), we can expect an upward growth of Social Media ROI in the future. Why is that? Technology is constantly changing. And the way technology and online marketing are moving is towards uniting consumer and business needs. This is what will make Social Media ROI clearer and increase Social adspend. Let’s take a closer look at three future Social Media progressions: Social adspend will be more transparent. Facebook has already released several changes in Facebook Insights and their advertising analytics. We will see more social analytics services and metrics to better target and measure marketing efforts. Your brand message will stand out with improved content organization. [...]]]></description>
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		<title>{SEO} As Strong As Your Weakest Link. How to Fix Your Broken Links</title>
		<link>http://www.cucumbermarketing.com/how-to-fix-your-broken-links</link>
		<comments>http://www.cucumbermarketing.com/how-to-fix-your-broken-links#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:00:35 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[broken links]]></category>
		<category><![CDATA[link]]></category>
		<category><![CDATA[webmaster tools]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3809</guid>
		<description><![CDATA[Links (external and internal) are extremely important for Search Engine Optimization (SEO) and your overall Internet Marketing. It helps get your website found and allows your visitors to go to and navigate through your site. However, every now and then, a broken link will appear. This can affect your SEO and frustrate your visitors. Here’s how you can track them down: Go to your Google Webmaster Tools. You must have an account open with them. Click ‘Diagnostics’ on the left-side panel Go to ‘Crawl Errors’ Under the ‘Web’ tab, you will see your ‘Not Found’ errors. These are your broken links. You will find broken links (404-errors) coming from your own site as well as any external links to your site. You can then download this chart to get cracking on fixing these broken links. &#160; &#160; &#160; &#160; &#160; &#160; There are several ways you can correct broken links. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Landing on Both Feet. What Is a Landing Page and What Makes It Great?</title>
		<link>http://www.cucumbermarketing.com/what-is-a-landing-page-and-what-makes-it-great</link>
		<comments>http://www.cucumbermarketing.com/what-is-a-landing-page-and-what-makes-it-great#comments</comments>
		<pubDate>Wed, 09 Nov 2011 14:00:08 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3803</guid>
		<description><![CDATA[So you have a great-looking website, but did you know that individual landing pages can be the main driver to your entire site? Landing pages are key to components all forms of Internet Marketing, including Search Engine Optimization, Email Marketing, and especially important for Pay-Per-Click advertising. The bottom line is that landing pages are what captures and captivates your online visitors. It is a single web page that visitors first see and is intended to communicate one central idea (such as one of your services, an announcement, or sign up form). A great landing page has many factors. Here are the top 5 factors you need to know to make your landing page phenomenal and captivating. A fabulous headline. Make sure your visitors can see it and it explains your intent short and simple. List of benefits. The visitor is always thinking “what’s in it for me?” So lay it [...]]]></description>
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		<title>Twitter Talk Doesn’t Mean Putting Your Business At The Backend</title>
		<link>http://www.cucumbermarketing.com/twitter-tips-for-business</link>
		<comments>http://www.cucumbermarketing.com/twitter-tips-for-business#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:00:22 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3797</guid>
		<description><![CDATA[Were you hoping Twitter would bring in more sales and leads to your business? Twitter is definitely not a lost cause; 70% of Social Media users actively shop online! It’s all in how you talk about your business. Especially with Internet Marketing, making sure your business is in tune with your customers and closing that physical gap are extremely important. Twitter is no ordinary marketing and communication tool. Here are our top tips to bring you and your customer closer, allowing your business shine: Speak in the first-person. Keep it personal using “I.” Communicating in the first-person makes communication one-to-one, more engaging, and closes the gap between business and customer (people actually know who they are talking to). You may even want to have your own spokesperson. Speak their language. Although it may vary from industry to industry, Twitter is a casual landscape. Keep it down to earth by picking [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Celebrating Halloween? How to Find Your Business’ Seasons Online</title>
		<link>http://www.cucumbermarketing.com/celebrating-halloween-how-to-find-your-business-seasons-online</link>
		<comments>http://www.cucumbermarketing.com/celebrating-halloween-how-to-find-your-business-seasons-online#comments</comments>
		<pubDate>Wed, 26 Oct 2011 14:00:39 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[business cycles]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google insights]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3711</guid>
		<description><![CDATA[Do you know when your business brings in most sales? Most businesses go through ups and downs called cycles. Knowing your business cycles and customer behaviour over time gives you the power predict the future, from sales, promotions, budget, to inventory management. And with the Internet, tracking and finding out when your business does best has never been easier. You can find information over the years, months, and to the hour! Here are 3 areas to begin with and to continually track to identify your business cycles: When Do People Search For Your Business – Google Insights for Search See when people are searching for your product or service the most on Google Insights. Discover trends over time and across countries. This will help structure your future online marketing and show you business opportunities (e.g. when is a good time to sell). Why and When People Visit Your Site – [...]]]></description>
		<wfw:commentRss>http://www.cucumbermarketing.com/celebrating-halloween-how-to-find-your-business-seasons-online/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Give Your Email A Chance to Talk. Socialize your MailChimp</title>
		<link>http://www.cucumbermarketing.com/give-your-email-a-chance-to-talk-socialize-your-mailchimp</link>
		<comments>http://www.cucumbermarketing.com/give-your-email-a-chance-to-talk-socialize-your-mailchimp#comments</comments>
		<pubDate>Wed, 19 Oct 2011 14:00:28 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[mailchimp]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3703</guid>
		<description><![CDATA[Email is one of the oldest forms of Internet Marketing, but that does not mean it has to be outdated. Chimps are social animals, MailChimp that is. When you enable the power of Social Media in your Email Marketing, you open the golden gates of opportunity: your email could be shared amongst friends, increase subscribers, and tweeted across the globe. MailChimp understands this to the nth degree. And they have taken the extra step to make this possible and simple for you: Understand your customers. MailChimp uncovers your mailing list’s social aptitude and target to them. Find out which social network they use and who’s most connected in MailChimp’s SocialPro. Make your e-newsletters a two-way conversation. By allowing Facebook comments in your campaign, your subscribers can talk to you in one simple click. Link to your newsletter on Twitter, Facebook, and more. MailChimp creates a unique URL for each newsletter so you [...]]]></description>
		<wfw:commentRss>http://www.cucumbermarketing.com/give-your-email-a-chance-to-talk-socialize-your-mailchimp/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to Master the Art of Persuasion? We’re Giving Away Arlene Dickinson’s Book, Persuasion</title>
		<link>http://www.cucumbermarketing.com/want-to-master-the-art-of-persuasion-were-giving-away-arlene-dickinsons-book-persuasion</link>
		<comments>http://www.cucumbermarketing.com/want-to-master-the-art-of-persuasion-were-giving-away-arlene-dickinsons-book-persuasion#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:52:54 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Cucumber News]]></category>
		<category><![CDATA[Arlene Dickinson]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Persuasion]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3780</guid>
		<description><![CDATA[Do your co-workers need to be persuaded to believe your new idea? Does your son need to be persuaded to do his homework? Does your significant other need to be persuaded to going to your family reunion? You may think some people just need a little more persuasion than others, a little more push. But everyday we are consistently persuading everybody around us. This doesn’t just mean getting someone to see your point of view. It’s also about creating real connections, authenticity, honesty, and learning how to sell yourself. &#160; One of our latest reads is Arlene Dickinson’s book Persuasion. Arlene did not have the easiest life (at 31 she was divorced with four kids and a high school diploma), but since then, she has become the CEO of Venture Communications and now co-host of CBC’s Dragons’ Den. We are always on the lookout for books that will help us, our businesses [...]]]></description>
		<wfw:commentRss>http://www.cucumbermarketing.com/want-to-master-the-art-of-persuasion-were-giving-away-arlene-dickinsons-book-persuasion/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Changes and How They Affect Your Facebook Page</title>
		<link>http://www.cucumbermarketing.com/facebook-changes-and-how-they-affect-your-facebook-page</link>
		<comments>http://www.cucumbermarketing.com/facebook-changes-and-how-they-affect-your-facebook-page#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:00:11 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Gestures]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[Facebook Places]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[timeline]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3679</guid>
		<description><![CDATA[Yes. Yes, we know. Facebook has changed again. But, you need to face the music and get yourself well acquainted with these changes in order for your Social Media strategy and Facebook page to succeed. Facebook’s new features and interface mean that users will interact differently and their online behaviour will alter. This, no doubt, will affect your business Facebook page. Here are Facebook’s biggest changes and learn what this means for your Facebook Page and Social Media marketing: The Ticker The Ticker, located on the top right corner of the homepage, tracks general interactions, such as status updates, game scores, and profile photo changes. Any interactions with your Facebook page will show up here. Remember to keep your Page active! Where Your Page Fits in Timeline This is Facebook’s new profile page. Streamline and visually grabbing, it makes profiles easy to read and sort information. Your fans’ Timelines will [...]]]></description>
		<wfw:commentRss>http://www.cucumbermarketing.com/facebook-changes-and-how-they-affect-your-facebook-page/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google on the Go. Mobile Advertising and The Future of Internet Marketing</title>
		<link>http://www.cucumbermarketing.com/google-on-the-go-mobile-advertising-and-the-future-of-internet-marketing</link>
		<comments>http://www.cucumbermarketing.com/google-on-the-go-mobile-advertising-and-the-future-of-internet-marketing#comments</comments>
		<pubDate>Wed, 05 Oct 2011 14:00:38 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smart phones]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3626</guid>
		<description><![CDATA[Did you know for every PC sold, 3 phones are sold globally? Technology and the Internet work at lightning speed. Technology has improved leaps and bounds; wifi, 3G, smart phones are becoming more and more common and the new norm. In fact, there are over 5 billion mobile users in the world with the majority being smart phone users! One in three searches on phones are local and 15% of apps provide local services as well. The future of advertising is local and mobile and it’s right at our doorsteps. This is the time to move forward and revamp your Internet Marketing, before the big change even hits. Using Google Adwords, you can opt into having your ads appear on all mobile devices. When you opt into mobile advertising&#8230; Your business gets super relevant traffic and leads. Mobile users are more likely to visit your store, find your store’s address, [...]]]></description>
		<wfw:commentRss>http://www.cucumbermarketing.com/google-on-the-go-mobile-advertising-and-the-future-of-internet-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Bricks To Clicks? Google Places can get your Local Business Online in a Flash</title>
		<link>http://www.cucumbermarketing.com/bricks-to-clicks-google-places-can-get-your-local-business-online-in-a-flash</link>
		<comments>http://www.cucumbermarketing.com/bricks-to-clicks-google-places-can-get-your-local-business-online-in-a-flash#comments</comments>
		<pubDate>Wed, 28 Sep 2011 14:00:31 +0000</pubDate>
		<dc:creator>Danielle</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google places]]></category>
		<category><![CDATA[local advertising]]></category>
		<guid isPermaLink="false">http://www.cucumbermarketing.com/?p=3599</guid>
		<description><![CDATA[Having a physical store doesn’t have to be mutually exclusive to the online world and Internet marketing. Working hand in hand can give your local business a double advantage. Google Places can do just that. Google Places allows your local business to be listed and found on Google properties. This includes Google Maps, local advertising, and even local searches, boosting your Search Engine Optimization. It is extremely useful for any potential customer; Google Maps has become a go-to place for information: 1 million hours are spent browsing Google Maps and Earth each day 1 in 5 searches is local What happens when you list your local business on Google Maps? Your business is found by many new customers who want to go to your store. Local and relevant businesses are listed right next to the map and strengthen local SEO. Enhance your Adwords. Google brings together your Adwords Ads and local [...]]]></description>
		<wfw:commentRss>http://www.cucumbermarketing.com/bricks-to-clicks-google-places-can-get-your-local-business-online-in-a-flash/feed</wfw:commentRss>
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