3 Common Things Between a Smart Marketer and a Hungry Cat

11.30.09

Written by: Helen on November 30, 2009.
Last revised by: Helen on August 12, 2010.

cat 300x267 3 Common Things Between a Smart Marketer and a Hungry CatTo be honest with you, my cat is a pain in the butt sometimes, but today, strangely enough, he made me think about marketing, so I guess he is getting his treat after all.

So what exactly could we learn from our four-legged friends?

1) Know your audience

No doubt about that, a cat does know *his audience well. He knows exactly who gives him food every day, and he will be extra nice to that person at any given time, especially just before lunch time. He will also start asking for food the moment this person walks in the room (even though there was someone else there who could have potentially fed him).

2) Find the right moment

It wouldn’t be suppertime without a cat under the table. No self-respecting cat would miss this opportunity to ask for more, even if he had already had his supper. He will always be there, knowing that there is lots of food on the table and there is a chance that he will get a treat.

3) Persistence

There is no way you will get rid of a hungry cat until you finally feed him. He will follow you everywhere you go with an ever-so-subtle “meow” behind your back. And you know it is easier to give him the food now, so he leaves you alone.

So, give your cat a hug and give him a treat. There are a lot of things we can learn from our furry family members.

P.S.

*Not to be a sexist or anything but I refer to this particular cat as “he”, because my cat is a “he”.
Oh, and I do love my cat, and he is getting a treat, right now…

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5 Responses to “3 Common Things Between a Smart Marketer and a Hungry Cat”

  1. Troy says on December 3rd, 2009 at 12:25 am :

    haha … love it! love your cat’s pic

  2. Liza says on December 8th, 2009 at 7:23 am :

    Sounds kind of like stalking and badgering, even harassment, to me :/

  3. Helen says on December 9th, 2009 at 2:01 am :

    Hey Liza,

    Thanks for your comment!

    Yeah in a way, that’s what marketing is ;) Not stalking, yet being persistent and repetitive. :)

  4. Liza says on December 12th, 2009 at 10:35 am :

    I guess the online marketing company I work for just has a different marketing style. We tend to get our clients through referrals more so than chasing after people. But I see your point, there are quite a few companies in our area who apply your types of methods and do quite well. :)

  5. Chris says on December 14th, 2009 at 12:56 pm :

    Interesting topic. There is a fine line between being “badgering” and being “persistent” with the message that you’re trying to communicate. To me marketing is all about finding that fine line, to the point where it’s completely invisible to your intended audience.

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