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3 reasons to start your branding process today.

branding strategy

There’s no doubt,  your brand is your business’s intangible asset. It’s also a fact that branding takes time and a whole lot of effort and discipline (from everyone on your team – your marketing department to your sales people). However, like any growing business, you probably say, well, I already have so many things on […]

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Branding: The Constant Evolution

Flat Design

This month we’re looking back at how marketing has changed over the last six years that we’ve been established as an online marketing agency, and along with the dramatic changes in website design, one of the most visible differences between 2008 and today can be seen in brand identities across all industries. Pictured above are current logos […]

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Branding Strategy and Identity Development – Planting the *Right Seeds*

branding strategy

Do you have a *brand*? What is your brand? How do you know when your brand becomes an “identity.” Is it when you design your logo? Is it hidden between the letters in your company’s name? When does your brand begin to exist?   Branding strategy, shall you opt in to develop one, covers all of […]

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Effective Web Design – The Three Things You Can’t Afford To Ignore.

web design

Your website is on a mission. Its role is  multidimensional  – to support your brand, to assist your marketing efforts, and to facilitate your sales processes (even if you are not selling anything on your website, you are still “selling yourself”).   In the world where our attention span is shrinking year over year, and the […]

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Web design as a tool to tell a story

web design

When we work on web design projects, the main goals are – to showcase a product or a service, to make it easy for visitors to learn about an organization, and to make it clear on how to connect with them. These fundamental rules of web design are just that – fundamentals. With online marketing trends […]

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Six Years of our Website’s Evolution

balloon_photography_melbourne-1

Happy birthday to us! Cucumber Marketing officially turns six years old tomorrow and we’re celebrating in the Greenhouse, as well as reflecting on the last six years. It’s been a while since 2008, and so much has changed in online marketing. When we opened our doors there was no widespread use of Facebook or Twitter (especially for […]

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The #IceBucketChallenge by the numbers

ice bucket challenge - social media

You’ve heard about it, and you might have even participated in it – the Ice Bucket Challenge has been getting some major social media love this summer (and is not showing any signs of slowing down). While this challenge is targeted at promoting awareness of ALS, one can’t help but notice that the challenge is becoming a […]

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What your Google AdWords account is telling you

megaphone

  For too many reasons to fully explore here, we love Google AdWords PPC advertising. Advertising through AdWords can help immediately put your business in front of thousands of potential customers searching online, in targeted locations. And with negative keywords and specific targeting, it can make help make sure you don’t spend your advertising budget […]

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