Cucumber Marketing Logo

This Month’s Topic: Branding for retail & CPG.




Harness Business Growth Using Brand Associations

If you’re not growing, you’re dying. Does your marketing strategy truly allow your business to grow? Are you growing at a fast pace, or is your growth slowing down? Critiquing your brand is the first step to analyzing your business’ potential for growth, and is the reason why we love creating and executing brand strategy. […]


Starbucks branding

Decoding Branding – What can we learn from Starbucks and Cookies.

Arguably, Starbucks is one of the “stickiest” brands out there. Everyone from the age of 4 and up, knows Starbucks. Like my daughter (not a coffee drinker yet) loves Starbucks, and gets very excited when she sees their green circle of logo every time we go travelling. Starbucks is “everywhere.” Naturally, it takes time and […]


Branding Strategy - Keeping Loyal Customers

How to Keep Loyal Customers – Branding Strategy

Your brand is what distinguishes your product from your competitor’s. Most branding strategy revolve around the message of “Why Us?” supported by a plethora of reasons why your product(s) are superior within the market. But with thousands of brands yelling similar messages at each consumer, merely branding yourself and promoting that brand is not enough. […]



How to use Instagram for Marketing

Instagram is famous for being one of the trendiest marketing mediums. As a purely visual platform, Instagram allows the business user to display their best products and proud moments to the world, steadily gaining followers and reaping in Likes. But for years, Instagram has proven to be a pretty fickle medium to use. The lack of […]


Custom Websites

Template vs. Custom Websites – What’s the Value Difference?

How much do you value the first impression? As a marketing agency, we always get asked the difference between a template and a custom-designed website. Many people assume that, as long as the website looks pretty and gets the job done, the more efficient choice is usually the better option. But choosing between a template-based and custom-designed […]


Value of Branding

What’s the Value of your Branding Campaign?

Branding is an ongoing process that is crucial to your business success. Or, at least, that’s what everyone tells you. How do you break down the value of your branding campaign in specific, quantifiable terms? We delve into the fickle topic of quantifying brand value in today’s blog post. Branding Affects Revenue Profit is the […]


Branding Cat

How do CPG/Retail Businesses Maintain Branding Presence?

Branding presence is your brand’s ability to resonate with your target audience on a frequent basis. This is different from brand awareness, which is simply the recognition of your brand’s existence and values. Brand awareness does not breed brand loyalty for your CPG/retail business, whereas brand presence will do just that. Branding presence encourages meaningful interaction between […]


Branding Stands Out

5 Steps to Optimize Your CPG/Retail Branding

When you’re branding your CPG/Retail business, you need to identify your primary message, the channels in which your message will be delivered, and the ways in which you will measure the effectiveness of your campaign. This can often be a daunting task for small business owners, so we’ve drafted 5 steps to optimize your CPG/Retail branding campaign […]