Back to School for your PPC Campaigns

Written by Marie
September 2nd, 2010

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If your August paid search traffic was stuck in holiday mode, then you’ll want to capitalize on the high traffic season approaching fast. Take a fresh look at your PPC campaigns with the following in mind.

1. Rethink your Target Audience

Is everyone really covered with your current strategy?

• Users of your products or services e.g. Kids
• Decision Makers e.g. Mum & Dad
• Demographic profiles e.g. Student
• Location-based users – is geo-targeted acurately set?

2. Review Keyword Trends from Last Year

• Use Analytics to find seasonal keywords from last year
• Do some new keyword research
• Check the Search Query Report regularly for keyword gems

3. Fall Holidays are Coming

• Start thinking about Halloween and Thanksgiving now
• Keep an eye on competitors, launch your campaign in time
• Be creative and get into the Holiday spirit with ad copy
• Maximize Facebook campaigns to connect with users in holiday mode

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