3 Reasons Social Media ROI And Social Adspend Will Increase

Written by Danielle
November 23rd, 2011

• Tweet

• Tweet

Many businesses, organizations, and individuals will contest and suspect the return on investment (ROI) from Social Media. ROI can be grey and intangible to some, but this is definitely not the case. Not only do we see the plentiful benefits of Social Media (for example: brand management, engagement and customer service), we can expect an upward growth of Social Media ROI in the future. Why is that?

Technology is constantly changing. And the way technology and online marketing are moving is towards uniting consumer and business needs. This is what will make Social Media ROI clearer and increase Social adspend. Let’s take a closer look at three future Social Media progressions:

• Social adspend will be more transparent.
  Facebook has already released several changes in Facebook Insights and their advertising analytics. We will see more social analytics services and metrics to better target and measure marketing efforts.
• Your brand message will stand out with improved content organization.
  Facebook and other social media platforms are improving what content is shown and ranked. Content and advertising that is truly engaging won’t get drowned out in the sea of content.
• No need to put all your eggs in one basket.
  Many other Social Media are improving their advertising platforms (LinkedIn, Foursquare) and will carry more weight, not just Facebook. There will be more opportunities and methods to reach your customers. LinkedIn’s advertising revenue is estimated to increase more than three times in 2 years!

With the winning combination of technological advancements and a shift in customer online behaviour (across all demographics), we already see changes in how people use Social Media, how advertising, content, and Internet Marketing take part in the consumers’ minds.

Want to get ahead of the game and deliver your brand message? Come talk to us about how your social advertising fits in your Social Media and online marketing!

« {SEO} As Strong As Your Weakest Link. How to Fix Your Broken Links | Location Based Advertising: Revolutionizing Mobile Marketing »